It looks like the Art Directors Club is trying to add some gruff and tough in its new promotion for the Young Guns 9 launch, which draws inspiration from David Fincher‘s aforementioned classic film. But if it’s the Tyler Durden-approved motif they’re going for, though, it looks like they already broke the first rule. Anyhow, the organization once again is calling on creatives 30 and under to duke it out in the annual competition, which will award the top 50 entrants with specially designed ADC Young Guns Cubes, an exhibition at the ADC Gallery and more.

The above poster, designed by YG 5 winner Nessim Higson, features battered images of other past Young Guns champs and is supposed to emphasize the message that “creatives fight for their work, now it’s time it battles for you.” Tough, indeed. One major criteria is that you must have at least two years experience, whether it be full-time or freelance. Those who choose to do battle in YG9, which will be judged as well by past winners,  can submit personal/professional work ranging from photography to art direction to design to animation and can do so starting March 15-May 16.