By now, most of you have probably seen the “Your Mom Hates ‘Dead Space 2′ clip that Draftfcb San Fran created for EA, which has proven so effective that even the geniuses at Adult Swim are singing its praises and dubbing it the “best marketing idea of 2011.” We can’t say we really disagree. Of course, the folks behind Cartoon Network’s late-night programming slate have their own ideas for how this ad should run as you’ll see.
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Learn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!