By now, most of you have probably seen the “Your Mom Hates ‘Dead Space 2′ clip that Draftfcb San Fran created for EA, which has proven so effective that even the geniuses at Adult Swim are singing its praises and dubbing it the “best marketing idea of 2011.” We can’t say we really disagree. Of course, the folks behind Cartoon Network’s late-night programming slate have their own ideas for how this ad should run as you’ll see.
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Work with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!