Aegis wants you to know that they care about the green, man. The media company has bought UK/US shop Clownfish. Founded in 2002, Clownfish helps brands figure out how sustainability can improve business performance; matches brands with appropriate NGOs and performs general green ideation. It's a strong brand headed up by the very sharp CEO Diana Verde Nieto.

Nice play for Aegis, but naturally, the company has decided to merge Clownfish into Isobar -
Aegis' global digital marketing firm. Isobar is like a shark. It just swallows other agencies whole like in December 2004 when it ate up search marketing firm iProspect. Or when, in 2005 it chomped down on web build agency de-construct, creative agency Farfar, ecommerce specialist Molecular, UK creative agency Glue and the list goes on and on.

Hmm...those were all digital shops. Clownfish does the whole environment, bottom line thing. You know, this reminds me of when I found out that Mariah Carey got married to pseudo-pop star Nick Cannon. I knew right then that these two people had gone way off the reservation, lost their marbles. Reading about this merger is kind of like that. You just know it's a bad idea.

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