Hello? Is anyone in the ad world at their desks today? If so, Doner has taken Amazon. AdAge has them beating out Cole & Weber United, Publicis, Seattle and McKinney.

What AdAge also notes is that Amazon doesn't use a lot of advertising spending last year just $25M. Despite that, the web retailer reported its fourth consecutive quarterly profit on a gain in sales. You could make the case that for Amazon, it's about SEO, good service, good products and community, not the advertising.

Doesn't matter. Hoorah for Doner!