Creative duties on Outback Steakhouse are in play. According to Adweek, the five agencies attempting to rustle it up are McKinney in Durham, Chicago's Ogilvy & Mather, Young & Rubicam, Lowe New York and the incumbent, The Kaplan Thaler Group. Carat holds media duties.

We all know that Kaplan ain't gonna take this home. Bets anyone?
My money is on McKinney.

I wonder who is responsible for Outback's recent integrated media buy on The Office? An episode's last line, as the whole staff gobbles some Outback Steakhouse: "Keep those ribs coming!" Very smooth. Yeah.

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