Receive mediabistro.com's Daily AgencySpy Feed via email


Daily Media Newsfeed Click here to receive mediabistro.com's Daily Media Newsfeed via email.

Thursday, Oct 09

Travelogue: Love Songs For Chicago

chicagolove.jpg

It's time to take a note from one of the old AS writer's, the fab DownLow, and report one city's ad biz. This time, we'll be peering in at Chicago. In the late 1800s, only about 5 percent of the nation's advertising came from west of Philadelphia and New York City. By the beginning of the twentieth century, the city was the beating heart of American advertising. There are a ton of shops in the Windy City, but those winds? They are volatile.

First of all, thank heavens the Chicago Ad Club got its shit together this year. There are some very talented people in Chicago who are just drowning in low morale and the Chicago Ad Club could represent a bit of a life raft. As we reported last month, the club rebounded from years of ghetto shows to have a decent performance this year. Nice work guys.

However, a club is just a club. Looking a little deeper, the malaise that has caught a hold of the business needs more than a little dingy.

Lets kick this off with EnergyBBDO. In April, CCO Marty Orzio resigned his post and though the reinvention of the shop was taking place before him, he helped bring the shop from no wins to shortlists for Cannes. He was replaced with Dan Feltsam Shortly thereafter, they landed the VTech Electronics and Learning Toys. So, perhaps the energy is back at the agency? Wait, wait... they still have Tonise Paul, president and CEO, to contend with. There is a strong argument coming from staffers that in order for Energy to get its house in order, Paul has got to leave it.

Meanwhile, over at DDB... there are some uppers happening for the shop. They won an Emmy for "Swear jar" created for Bud Light. On the downer side, Grant Hill was booted out of his role as Production Chief and there's still the lingering threat that InBev's will either pull back on spending or move the Bud account right out of DDB's grasp. Plus, Euro RSCG/Chicago was recently tapped for a special project for the brewer. Oohh... that's not good for DDB. As a small addendum, the shop took a slight hit when Dell moved its B2B business to Enfatico. The agency is trying to take that tech experience and snag another brand. Will it work?

As for EuroRSCG? They just seem to be sailing along, holding steady. With the departure of Rasuch, it seems the creatives are a much happier lot.

Then there's small player Zig. The shop is looking to move into being a baller and thanks to a lot of confusion in the Chicago scene, lets give 'em a year or two. It might happen for them. The agency just locked down Elysian Hotels and Resorts.

And over at DraftFCB? Chris Miller from the almost run aground Element79, recently joined the agency. Draft also brought on Simon El Hage (which we reported) as Senior Vice President, Management Director, Multicultural Marketing, but, don't get your hopes up. It's still Draft.

On the account wins front... Leo Burnett Chicago was representing for the city when it pitched for Visa, but it went to TBWA. DraftFCB in Chicago was up for Philly Cream Cheese, but it went to Nitro. Ho-hum.

That said, Y&R Chicago seems to be doing alright. The shop landed Doubletree and Giant Eagle, though the latter is not huge, it's still a nice size clocking in at an estimated $15-20 million.

Cramer-Krasselt is also keeping the local wins coming bringing home Johnsville Sausage, Burlington Coat Factory, and TruCredit.

As we said, there are so many shops. So fricking many. We could go on and on, but the bottom line seems to be why aren't the Chicago agencies in the big reviews pitching for the big clients? Damnit and if they are, why aren't they closing?

Thoughts? And for those of you who may say that Chicago's ad scene may never recover, just remember that Leo Burnett started his legendary Chicago-based agency in 1935 by mortgaging his house. The Chicago ad folk have chutzpah. Never count them out. Dat Killa Chi is forever.


new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Travelogue: Love Songs For Chicago, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Inside Your Agency.
Deep Inside.

Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

FishbowlNY

FishbowlDC

FishbowlLA

MediaJobsDaily

GalleyCat

UnBeige

MobileContentToday

AgencySpy

AgencySpy Staff

Editors:
Matt Van Hoven
AIM/Twitter: agencyspy

Kiran Aditham
AIM/Twitter: PvnkFreud

Tipline:
212.547.7935

About

Syndication

Anonymous Tips

Topics

2008 Prez Election

About

About Us - Modules

Aegis

Agencies

Agency.com

AKQA

Anomaly

Arnell

Arnold Worldwide

Avenue A/Razorfish

Awards

Bartle Bogle Hegarty

BBDO

Berlin Cameron United

Boutique Call

Brands

Broadcast

Campaigns

Campbell Ewald

Carat

Celebrity

Comment of the Day

Conferences

Cramer-Krasselt

Crispin Porter & Bogusky

DDB

Deep Focus

Deutsch

Digitas

Doner

DraftFCB

Droga5

Element79

Enfatico

EuroRSCG

Fallon

Gaming

GlobalHue

Goodby

Grey Worldwide

GroupM

GSD&M

Hot Ad (Wo)Man Of The Day

Interpublic

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

Martin Williams

McCann

Mcgarrybowen

Media Buying

MindShare

Mobile

Mother

Mullen

Naked

News

No Wukkas - The Job Hunt

Ogilvy

OMD

Online

Op-Eds

People

PHD

Planning/Consumer Insights

Poke

Print

Publicis

R/GA

Raw and Uncut

Razorfish

Reading List

Saatchi & Saatchi

Social Media

Spot Runner

StrawberryFrog

Sustainability

TBWA/Chiat Day

Television

The Martin Agency

The Menu

The Richards Group

The Spies

The Super Bowl

The Week in Advertising

Tribal DDB

We Hear...

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed
5 Blogs Before Lunch
AdAge
AdForum
AdFreak
AdLand
Adomatica
AdsOfTheWorld
AdScam
Adverganza
Advergirl
Adweek
Denver Egotist
Illegal Advertising
Mediaweek
MyOpenKimono
The Toad Stool
Please Feed the Animals
TribbleAgency

Archives

July 2009

June 2009

May 2009

April 2009

more...


Recent

Today's Illegal Ad: Bruno Gets Bruno'd

W+K, New York Taps Ben Hughes as CD

R/GA is closed today


Subscribe

Click here to receive the Daily Media News Feed by email.

Job Listings

Featured Listings

Account Executive
Trailer Park Inc
Hollywood, Ca, CA

Editorial Manager/Communication Specialist
Custom Publishing & Marketing Communications
Burbank, CA

Senior Sales Executive
Sudden Industries Inc.
New York, NY

Account Executive, Retouching
Digital Imaging Studio
New York, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers