TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Agencytwofifteen Rebrands, Takes Global Lead on HP PSG Biz for McCann

The agency once known as T.A.G., which then rebranded as agencytwofifteen just over a year ago, has once again undergone another name change and will now be known as Twofifteen McCann, which obviously looks like a tribute to both its street address in San Francisco and McCann Worldgroup ties.

With the rebrand also comes the news that Twofifteen McCann will take on global creative leadership for HP within McCann Erickson (don’t worry, Goodby still has HP on its client roster). The 215 will still be serving the global Xbox account in partnership with McCann and will be led by  Mike Parsons (MD), Mike Harris (CSO) and Scott Duchon (CCO).

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!