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AKQA goes Hollywood…

Ok…not exactly — but they have launched a new division — aptly named “AKQA Film”, to create, distribute and sponsor digital programming and content.

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I’ll be run by Emily Bull, the Head of Production, and merge the existing broadcast and motion graphics teams.

Previous AKQA film projects include ‘Tipping Pot’ for Pot Noodle and ‘Unflinching Triumph’ for Red Bull.

As well as creating content for its clients, the new team will also produce and sponsor independent films and creative projects.

You heard it here kids — tune up those screenplays, get some new headshots done and get your agent on the phone — there is a new kid in town.

basically they seem to be trying to create a new name for a division of stuff that already exists — but from a digital agency perspective. Think taking Fallon’s “BMW Films” and being able to run that project from a digital agency side as opposed to having to go to a broadcast shop.

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