Alicia Keyes Has Her Own Lipstick Jungle

Remember we mentioned that Dove was going to be doing something with MTV and Alicia Keyes in an effort to get a little younger, get the hip ladies using social media? Here’s the spot for their seemingly episodic show, “Fresh Takes,” that takes a jab at the Lipstick Jungle’s of the world.

Unilever owns Dove and Axe. The latter brand had a huge success with the Game Killers via BBH. Makes sense that strategy would filter across agencies and brands beneath the banner.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.