PRNewser UnBeige LostRemote GalleyCat AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy AppNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

And Now, the Polar Opposite of the Olympics Brought to You By Comedy Central

We almost spit out our coffee this morning when watching this hilarious spot that was sent to us yesterday from W+K Sao Paulo, which is promoting Comedy Central’s Latin American invasion. Directed by Hungry Man’s Bryan Buckley, this two-minute clip offers some self-deprecating humor while introducing us to the World Cup Siesta, which we’re sure ESPN would totally broadcast were it actually real (on the Ocho perhaps?).

In a statement, Buckley says, “I couldn’t bring myself to watch a single Olympic Event. And hell, I was in London when they were happening. That’s how much shooting World Cup Siesta messed with my mind. I kept saying to myself what can possibly be more exciting than that?” Truth be told, we’ll never take our nap time so casually again. Credits after the jump.

Executive Creative Directors: Icaro Doria, Guillermo Vega

Copywriter: Hernan Rebalderia

Art Director: Santiago Dulce

Agency Producer: Endy Hedman

Creative VP Comedy Central: Sean Saylor

Creative Director Comedy Central: Hernan Damilano

Account Supervisor: Paula Obata

Planner: Tiago Pereira

Production Company: Hungry Man

DirectorBryan Buckley

D.O.P.: Scott Henriksen

Editor: Carlos Arias

Editing Company: Rock Paper Scissors

Executive Producer: Dan Duffy

Producer: Mino Jarjoura

Post-Production: The Mill

Music: Beacon Street Studios

Sound Design/Arrangement: Charlie Keating

Locutor (Voice Over): Heard City

 

Mediabistro Event

Explore the Future of Virtual Currency

Inside BitcoinsDiscover why countless investors and businessmen, including the Winklevoss twins, are becoming big supporters of virtual currencies at Inside Bitcoins on July 30 in New York. You’ll hear from speakers like Charlie Shrem, Vice Chairman at Bitcoin Foundation, who runs one of the largest alternative payment companies. Every paid registrant will receive a Bitcoin paper wallet with 0.01 Bitcoin. Register before Thursday and save.