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“Anxiety Is The Hand Maiden Of Creativity” – T.S. Eliot

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JWT has launched a blog in an attempt to grab some shares of the authority pie. This time, the agency wants to be the expert on anxiety. The site is supposedly a place where people can discover and discuss how brands and consumers are responding to and coping with the current global culture. Not the nuances of that environment, but the sweeping general sentiments. If the New York Times’ headlines, The Economist’s special sections, every Mommy blog in the world and your neighbor’s laments aren’t good enough for you, download JWT’s full Anxiety Presentation here. There you can see that consumers are anxious about the threat of terrorism, the economic meltdown, the cost of healthcare… Of course, if you’re breathing, you knew that already.

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