Who needs Luke Wilson being smug when 7-time Olympic medalist Apolo Ohno will do?. Keeping with the theme of the Winter Games as it draws to a close, AT&T’s ad featuring the speedskater has not only promoted the telecom giant’s 3G network but has propelled British minimalists The xx back onto the charts for using their song “Intro.” According to the LA Times, the band’s self-titled debut skyrocketed from 5,000 to 91,000 in a span of a week. Take that, Verizon.

Via The Daily Swarm

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