Apple Lends a Hand in Defending AT&T #doesitbetter

Apple and Chiat’s Media Arts Lab take a stab at defending AT&T’s maligned service with two new spots promoting the feature that allows users to run multiple applications at the same time. Though this feature is available on the Palm Pre (a feature the device is known for), it seems to be all Apple or AT&T can focus on in rebutting Verizon’s attacks. Or maybe it’s all there is. What good is a car with no road to drive on?

Apple iPhone Ad – What Time’s The Movie? from Arik Hesseldahl on Vimeo.

Apple iPhone Ad – Did You See My Email? from Arik Hesseldahl on Vimeo.

Boygeniusreport via BusinessWeek

More: “AT&T Loses First Legal Battle, Makes Things Worse With Luke Wilson Ad”

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