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Arnold Welcomes New Director of Integrated Planning

Arnold NYC has added to staff before the holidays, tapping Beth Fetzer to take on the newly created post of director of integrated planning. The 20-year ad vet officially assumes her title on Jan. 3 and will report to Arnold NYC president, Lynn Power.

Fetzer arrives from Draftfcb New York, where she served as director of account planning since 2006, handled accounts including Qwest and Kraft Foods and was part of the team that won an Effie for a Gerber campaign. During her ad career, she’s also logged time at McCann Erickson, Lowe & Partners and AKQA San Francisco. While at AKQA, Fetzer worked on Palm and helped win online business for Visa. Arnold’s NYC office counts clients including Alberto Culver, Aetna and Mike’s Hard Lemonade.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!