Arnold NYC has added to staff before the holidays, tapping Beth Fetzer to take on the newly created post of director of integrated planning. The 20-year ad vet officially assumes her title on Jan. 3 and will report to Arnold NYC president, Lynn Power.

Fetzer arrives from Draftfcb New York, where she served as director of account planning since 2006, handled accounts including Qwest and Kraft Foods and was part of the team that won an Effie for a Gerber campaign. During her ad career, she’s also logged time at McCann Erickson, Lowe & Partners and AKQA San Francisco. While at AKQA, Fetzer worked on Palm and helped win online business for Visa. Arnold’s NYC office counts clients including Alberto Culver, Aetna and Mike’s Hard Lemonade.