When he’s not copywriting at Austin agency T3, ACD Brian Thompson, aka AskACopywriter and/or @BrandWriter, is keeping busy by coming up with side projects like this. Dubbed “Lonely Valentines,” Thompson, the man previously behind efforts such as the “Resolution Setter” is reaching out to those who expect to have a lack of mutual admiration come Valentine’s Day (never mind having an actual date).

If you “choo-choo-choose” not to send a loving card to anyone this year, perhaps a bitter pill of “Lonely Valentines” might be more up your alley, with cards ranging from $4 to framed ones at $25. Thompson tells us, “This industry doesn’t make having a relationship easy, and Valentine’s Day just rubs salt in that bitter wound.” We feel ya, homey, so if you care to indulge the man and his latest non-agency creations, which were illustrated by Dave Schwab, feel free to purchase to your, um, heart’s content here.