When it comes to U.S. advertising, most of us refer to the four major hubs; New York, LA, Chicago and Minneapolis. But what we forget about is...the rest of the country. Frankly, it's easy to do since they don't always make as much noise. But today we honor the United Adworkers Local 208, aka the Milwaukee ad club, whose community is rife with creative goodness, practices the martini lunch (OK, we made that up), and definitely knows good work when they make it.

Last week, Milwaukee's addies celebrated the past year of "hard work" done in their respective shops during the annual 'Milwaukee 99' award show (think One Show, without the attitude), an event distinct in its tacit debauchery, inside jokes and great work.

The piece you see above won "Best in Show". Created by downtown pro-bono shop Serve (staffed heavily by volunteer addies from BVK), "One Shot" was produced for the District Attorney of Milwaukee. Serve, as its name suggests, is a shop that works solely with clients whose goal is to help others. See addies, it's not all about the money.

We know Milwaukee well, since we spent some time there pre-NYC. In fact, we even did some work on a previous award show way-back-when — on a very small scale. We're happy to see it (and Milwaukee's ad biz) flourish, and hope you are too. Kudos to you Serve, and all the Milwaukee 99 winners.

Check out the "Best in Show" creds, after the jump.

And if you'd like to share another great ad-community with us, e-mail Matt at agencyspy at gmail dot com. IM/Twitter: AgencySpy.

AGENCY:
Serve

CLIENT:
Milwaukee District Attorney's Office

TITLE:
"One Shot"

CREATIVE DIRECTOR:
Gary Mueller

ART DIRECTOR:
Brent Goral

COPYWRITERS:
Gary Mueller
Mike Holicek

ACCOUNT EXECUTIVES:
Heather Aldrich
Sarah Salzer

PRODUCER:
Terri Burmester

DIRECTOR:
Bob Purman

PRODUCTION COMPANY:
True North

PRODUCER:
Sue Karpfinger

EDITOR:
Kevin Klimek

AUDIO:
Randy Bobo
Peter Bachelder

DIGITAL EFFECTS:
John Fischer