BBDO Does Marie Claire’s Naked Issue (NSFW)

Surprised that BBDO went with a giant, fake looking breast for the upcoming Naked issue of Marie Claire? You shouldn’t be &#151 they do something similar each year as a lead up to the special edition. Proceeds go to various charities &#151 and the naked bodies usually belong to some celeb who is too classy to take it off for, say, Playboy. To quote a random sound bite I heard yesterday, “there are far worse things in life than nudity.”

Generally this is done in South Africa &#151 not sure if there’s an American edition.

Credits and another execution after the jump. Via AdsoftheWorld

More: “Mick Jagger’s 17 Year Old Daughter Half-Nude in Hudson Jeans Campaign”

Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriters: Mike Pearson, Carla Kotze
Photographers: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.