After 20 Years BBDO Will Not Defend Pizza Hut Account
BBDO issued a statement regarding the Pizza Hut review, stating that they've chosen not to participate. "After careful consideration, BBDO has decided not to participate in the U.S.Pizza Hut review. This makes three reviews for the pizza+ company the last was in 2006 and previously 2001. With the launch of their Tuscani brand last year things seemed better, but the market disruption didn't help (anyone). We aren't sure how "The Hut" played in, but many of you were totally against the modified moniker. AdWeek has more on the participating agencies, which apparently include Saatchi & Saatchi, The Martin Agency, McCann Erickson, Merkley + Partners and Kirshenbaum Bond Senecal + Partners. More: "Pizza to Remain Part of 'The Hut'" Email This Post |
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