Friday, Feb 20

The Snickers/BBDO Mexico Fully Flared 'Rip Off' PDF

Slides1-6.jpg

A few minutes ago we received this PDF which contains a full story board for the Snickers ad we posted earlier today. It has BBDO Mexico's logo all over the place. Since the PDF had a lot of wasteful white space, we cut it up and pasted the slides together in comic format, and even added convenient numbers! Gotta love Photoshop. Anyway, we've also posted the PDF in case you want to read it — it's in Spanish (after the jump)!

You'll notice in the first set it says, "page 4/4" — this header bar was in each of the PDF pages, and we just grabbed one to show you that BBDO Mexico's name is on this thing. Thanks to The Berrics for hooking us up.

Oh, and in case you were wondering, yes Fully Flared has been ripped off at least once before by a major brand. Chevy produced a spot called, "Cake", which you can see here, that mimics the feel of Fully Flared. However, the spot is clearly paying homage to the original.

Note: this is being called a rip off all over the Web. What do you think?

Click continued to see the other slides and for a link to the PDF.


Slides7-12.jpg

Slides13-14.jpg

Download file">Click here to see the original PDF.

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