You don’t hear much about SS+K. They’re kinda like the CIA. They do some work for Delta and Audi or some other folks and you’ll never know about. They do even more political work. They never tell nobody nothin’. However, today they announced that they’re taking on a new president. Mediaweek has the scoop that the agency had poached Brad Kay of SS+K to head up the shop.
Kay left Draft in July and has been consulting with SS+K ever since. He apparently loves their political work.
“We’re seeing more and more marketers struggle to get traction,” he said. “We’re going to see a whole new form take shape in social media with advocacy and issue-related campaigns.”
Okay. There’s Kay prediction for 2009.