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BrandsRadio Shack Sets Sights on the Hipster MarketKeeping on the music theme, burgeoning NYC/Philly-based band Cold Cave is making the most of its recent signing with stalwart label Matador Records. The band's "Life Magazine" track from its new Love Comes Close effort provides the score for a new 15-second holiday ad from Radio Shack. People are already crying sellouts but who knew the brand (or Butler, Shine, Stern & Partners?) had their fingers so firmly on the pulse of hipster nation? Via Stereogum Michael Jordan's Son Costs School $3 Million Sponsorship Deal
We know Air Jordans cost a pretty penny, but who knew they'd be this detrimental to someone's wallet? Wishing to keep his father's legacy intact, Marcus Jordan stuck to his word (which has been talked about for weeks) and donned a pair of His Airness's kicks at the University of Central Florida's exhibition b-ball opener. The only problem? UCF (the alma mater of yours truly) has a six-year, $3 million deal with Adidas. Now having been stung by son Jordan, the brand has nixed its contract with the school. "The University of Central Florida has chosen not to deliver on their contractual commitment to adidas," Adidas spokeswoman Andrea Corso tells the Orlando Sentinel. "As a result we have chosen not to continue our relationship with them moving forward." According to Deadspin, Jordan's valiant statement didn't quite pay off as he scored 1 point and went 0-for-3 in 23 minutes of play. First Dodge Ram Ad
"My name is Ram, and my tank is full" spouts the semi-old-mannish voice over leading in to the newest TV spot for Dodge brand Ram, the automaker's truck line. Click here to see the spot. Also, the presentation seems to have included an image belonging to Jalopnik. Oops! Here's the original. AT&T to Verizon: "There's a Lawsuit for That"After weeks of taking the hit, AT&T has now officially responded to Verizon's "There's a Map for That" campaign in the form of a lawsuit. The former company alleges that in the ad, which mocks the iPhone's "There's an App for That" theme, its wireless rival is misleading consumers about AT&T's range of coverage by using a map with large amounts of blank space. According to the Wall Street Journal, AT&T contends the map suggests that the blank spots indicate the complete lack of coverage and not just 3G. "By communicating that AT&T customers have no coverage in large parts of the country, Verizon is misleading the public about an essential component of the services AT&T offers," the lawsuit says. Verizon, though, is dismissing the suit, which company spokesman Jim Gerace says to the WSJ "doesn't have any merits. Our ads clearly explain that non-3G coverage is available elsewhere." (note: McCann New York is the agency behind "Map for that".) More: "There's a Map for That" Chrysler's New Logo Has Wings
Just a day before Fiat/Chrysler CEO Sergio Marchionne is set to unveil the 5-year strategy for the brand, Jalopnik's unearthed patent/trademark filings for what appears to be Chrysler's new logo (above). The blog offers a Chrysler logo timeline which leads up to the new flat, winged design, which commenters point out looks awfully similar to Aston Martin's emblem. Jalopnik adds, "if this thing's correct, it'll look like complete crap." According to Autoblog, Dodge cars will also lose their old Ram's head logo for something new. Guess Marchionne will need all six hours to explain things in tomorrow's press briefing. Ford's Near $1 Billion Q3 Profit Due to Social Media?That's what Mediaite is theorizing after the automaker announced this morning that it posted $997 million in Q3 profit. According to Business Week, Ford is allocating 25% of its marketing budget to digital/social media efforts (more than twice the amount spent by the industry) like the Ford Fiesta Movement. While the automaker attributes cost cuts, market share gains and Cash for Clunkers as the main profit drivers, it should probably apply equal credit to its social media chief Scott Monty. Under his leadership, the company rolled out several community-driven programs like the Summer of Taurus, the 2010Mustang.com site and the aforementioned Fiesta effort. This past summer, the company itself gloated: "Ford's strategy is betting on the continued rise in social media's popularity, and its online numbers reflect the buzz. Agent postings have garnered significant numbers on social media sites through the first quarter of the Fiesta Movement--more than 1.8 million YouTube views, more than 270,000 Flickr views and more than 1.8 million Twitter impressions, resulting in more than 13.2 million interactions." With Ford posting a 22% sales decline this year through Q3, the lowest of the six largest automakers, we'll have to see how third-place Detroit brand Chrysler reacts when it announces its big plans on Wednesday. Signs Car Cos Don't Get it No. 5,437: Internet for Your Car
Starting next month, GM will join the get-internet-in-your-car bandwagon via an option package that includes a router and 1GB of downloads per month. For just $500, you can have the package installed, and then just another $30 per month gets you Web service, which you can't encrypt (meaning anyone can steal it from you), from up to 150 feet away from your car. One word to describe this option (also available from Chrysler/VW): Ack! Sure, there are folks who can afford this and who will pay for it. They're chumps, probably, if-but-not-only-if for the sheer price they're willing to pay for a service you can easily obtain via a smart phone. Tethering is all the rage these days it doesn't cost anything more, is secure and doesn't require any additional equipment (the Palm Pre, for example, can give your laptop Web service wirelessly). So, why is a blogger bitching? Because it shows that GM doesn't understand what consumers really need right now. Think of it like the auto-parking feature an over-indulgent, resource-wasting technology that just makes us dumber, less capable beings. When you're in your car, just fucking drive. The kids can deal with not having access to whatever they do online while they commute to school, and you, sirs, can manage without it. The point: just because you can do something doesn't mean you should. More: "The New GM Ad: Poop" "Busy" Secretary Causes $1.26 Billion Headache for Pepsi
Missing a Wisconsin state court appearance has cost PepsiCo a whopping $1.26 billion, which they've been ordered to pay as part of a case brought by Charles Joyce and James Voigt. The two Wisconsin men say the soft drink giant stole the idea to bottle and sell purified water from them. First, some history. According to Yahoo! Finance, the litigation dates back to April, when Joyce and Voigt say two Pepsi distributors misappropriated trade secrets from confidential discussions the plaintiffs had with them back in 1981, which was then passed on to Pepsi who used it do develop and sell Aquafina. Sounds like Denizen found a couple kindred spirits. PepsiCo now however argues that it was improperly served with the Wisconsin lawsuit in North Carolina and filed motions to vacate the order and dismiss the claims on Oct. 13th. While the plaintiffs maintain they served a lawsuit in June, Pepsi says it wasn't even aware of it until October 6th. The company's (weak) excuse for this which is listed in its motion to vacate is that a secretary in its law department was "so busy preparing for a board meeting," that she put a legal document concerning the case aside and didn't tell anyone about it. But seeing as Aquafina has already been on the market for 15 years before the lawsuit arrived, the company says that the statute of limitations should preclude it. "The $1.26 billion judgment that has been entered is unprecedented in size and justice requires that PepsiCo have a chance to defend itself," Pepsi added in a statement. More: "Pepsi Unplugs Amp iPhone App" Brand Loss Eckos Thru the Web
Marc Ecko, purveyor of the Ecko clothing line, sold a 51% stake in his company to Iconix (owner of Candies, London Fog, Rocawear and other brands) today, the New York Post reports. Ecko is known for overspending, and has sold his brand name to get out of debt. But the designer isn't remorseful: "I've had a crazy, wild ride. I've done a lot of things that have been naive," Ecko told The Post. "I'll take my lumps for a lot of things that, in retrospect, were a little indulgent. Life happens. I don't regret any of it." What's the point of having millions if a guy can't spend it? The deal brought in nearly $64 million in cash and $90 million in financing for a new project, which Ecko will take lead of as CEO. More: "Turn Finger Paint Work into a Times Square Billboard" Turn Finger Paint Work into a Times Square BillboardWhy should Droid hog all the spotlight today? Fans who downloaded the Prius Experience iPhone app, which launched in August and was developed by appssavvy, can now put their finger painting skills to the test somewhat. Along with playing mini-games and viewing ads touting Toyota's hip, hybrid electric car, you can now diddle your iPhone screen and "draw shapes to interact with the Prius." The selling point, though, according to Mashable is that if you choose to submit your creation, it'll likely be broadcast on the highly visible Reuters and NASDAQ digital displays in Times Square, a campaign that Saatchi & Saatchi LA was responsible for. The displays will be updated in real-time throughout the day, so if you'd like to bask in your artistic glory, check out the livecams on the Times Square website. More: "PETA Backs Down to Pressure, Replaces 'Blubber' Billboard" PreviouslyDroid to Invade Shelves Next Week So Much for that Microsoft/Family Guy Branded Entertainment Deal Four Days is All it Takes for An Advertiser-Athlete Hookup Verizon Happily Mocks iPhone in Droid Teaser Quaker Life Involved in Latest Contextual Ad Calamity Ralph Lauren's Photoshop-Gate Saga Continues Spec Corona Ad Sparks Immigration Debate NYT: Advertisers Leaving Sad Bastard Outlook Behind Microsoft Apologizes for T-Mobile Sidekick Screw-Up Modernista! Parts Ways with Cadillac Must Sue TV: NBC Accused of Font Filching BK Goes into "Pimp My Restaurant" Mode GM's Top Ad Exec Heads for Zee Hills FTC Revises Endorsements and Testimonials: Transparency is Key UK Scribe Dreading Product Placement Invasion Starbucks Via Ad Causing Conservative Divide? End of Saturn? Penske Automotive Calls off Buy Talks Chrysler Picks Richards Group for Dodge Ram Work Starbucks CIO Talks iPhone Apps as Brand Strategy Yahoo Announces It's Y!ou Campaign, Carol Bartz Provides Best Soundbites Toyota's New Strategy to Include $1 Billion Ad Blitz Best Buy's Gonna Get Jacked by Borna Sammak Buick's New Tagline: "The new class of world class." Wal-Mart Shuns Bad Press, Unleashes Shock n' Awe Strategy Mocking Site, Slap-Happy Customers Not Doing Wal-Mart Any Favors Southwest Totally Over "No Hidden Fees" Campaign Mom n' Pops Burger Joint Starts Beef with Mickey D's Shocker: American Apparel Ad Banned in the UK NYT: Microsoft Finally Grows a Pair Papa John's Gave Away 35,847 Pizzas Yesterday Teva Says Poison Ivy Cures Bee Stings, Calls New Video "Viral" BusinessWeek: DDB has > 50% Chance of Winning VW Papa John Finds Long Lost Camaro, Buys for $275,000, Gives Away 'za American Apparel Wants to (Gasp!) Dress You in Versatile Potato Sack Recession Schmession. Starbucks to Raise Specialty Drink Prices VW Approves Merger with Porsche Domino's Ruins Tourist Experience with "Extreme" Delivery You Can't Make Up Your Own Nickname, RadioShack Nickelodeon: That's That for the Splat Jamba Juice Offers Tepid Statement In Light of Campaign Controversy United Airlines' Favorite Customer to Release Follow-Up Tune Mercedes Malfunctions In New E-Class Spot Nike's Latest Lawsuit Sadly Neglects Sir Mix-A-Lot Northwest Flight Attendants Yearn to Be Ladies in Red Tim Hortons Takes Square Aim at Dunkin' in NYC The Early Reviews Are In: 'Syfy' Sucks Urban Outfitters Pushes Hideous Anti-GOP T's Does Starbucks Menu Makeover Entice You? W+K, Total Immersion Create Augmented Extravaganza for Nike French Supreme Court Dubs L'Oreal Racist Behind All the Fun of a Dunkin' Run Denny's Just Wants to Rock...Again Gatorade's NBA Finals "Placements" How Not to Place Products: In a PussyCat Dolls Video David Beckham Takes His Shirt Off For Motorola [Video] McCann Erickson Loses HP To Publicis The Domino's Apology Video, Sex Offenders + Pranks What's Grossier Than Gross? Domino's Employee Puts Food Up Nose & Then Serve It Up Digital Is Traditional, Traditional Is Digital: Razorfish Goes 360 The Simpsons Adidas House Party Knock-Off NAACP Sends A Warning Shot Across The Bow Of Big Name Advertisers TGI Friday's Goes Up For Review The DON'Ts Of Advertising Agencies: The Chief Marketing Officer's Edition For Her 50th, Barbie Got a Baby Fiat Team Obama Likes Coke (the Drink not the Drug), Pepsi Trying to Narc Hope Poolside Pong Elevator Pitch on Donny Deustch Londoners Yammer About Twitter, And So Do We Carlos Mendelbaum: Top Brands Owe Us $784,642.86, Each Black Women Know You Don't Know Shit P&G Recessionomics: Sell Ad Space to the Bidder with Money The Top 100 Most Social Brands of 2008 Redo: That NYT Weekender Spot Sucks, Try This One Instead! Adrants Gets Sued By Virgin America Subway Is To Crispin Porter's Domino's, What 50 Cent Is To Kayne West Doritos Will Do Anything (Including Bribery) To Be Number One At The Super Bowl Creative Theft: R/GA Vs. Pink Vs. Greg Olliver Vs Pepsi Pepsi Steals From Obama And Coke Brings Back The Happiness Jessica Alba Shops At Home Depot And Their Accounts Are Up For Review Intel Shifts To Venables, Bell From McCann Brand Logos After The Financial Crisis Adidas Featuring David Beckham, Red, Meth, Some Girl... Yawn. The Future Of Automotive Advertising Wal-Mart Has Gone Hunting For An Agency Again Accounts That Should Be Up For Review: The Gap Riddle Us This: Intel or Itel Or What? Fast Debrief: Wal-Mart Does The Recession Levi's Wants Some Very Personal Info From Pitch Agencies The Cost Of Rebranding Pepsi Is Ricockulous |
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