Check out this interview with Casey Jones, VP of Marketing, about the decision for WPP & Dell agency, Project DaVinci

Here's a gem - a some point, Dell realized that it had 800 agencies (marketing, advertising, public relations) working on their brand. Talk about a waste of cash and an easy way to dilute your brand. He also goes on to shout out agencies who have done great work for the computer maker like EuroRSCG.

Casey also said that "clients get the agency they deserve." Okay. That's true. The new agency will be fully up and running in March. Watch out.