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Braun Electric Razors Takes On Dollar Shave Club

Well, it’s hard not to look at this new spot from Braun and not think it looks an awful lot like something we’ve seen before. And, by “something,” I mean that Dollar Shave Club spot that took the Internet by storm only seven months ago. If anything, this spot just reminds me how awesome the Dollar Shave Club original was.

This Braun spot comes from Tongal, a crowdsourcing website where creatives can respond to brands’ RFPs for a chance to get paid. Think of it like Victors & Spoils, but slightly sunnier. The creator of this ad, Wild Plum director Mike Goubeaux, says, “For Braun, I decided to just go straight to a final spot. I think the idea and pitch phases are very valuable, and lead to cash prizes as well as confirmation the brand likes where you’re going, but I was out to make this spot for my reel as much as I was to please Braun, so we just went for a wild card submission.”

He also notes, “Having the support of Wild Plum was key. I suppose it’s an unfair advantage over some other Tongalers, but I’ll take what I can get.” Yeah, having a professional production company at your disposal probably helped a bit.

In only four days since its posting on YouTube, this Braun spotted has already netted over 180,000 views. It’s undoubtedly an impressing feat, but one that’s a bit perplexing when you consider that the video has only received 14 comments and a little over 70 likes since its posting. Is it possible Mike found the key for shutting YouTube viewers up? If so, that sounds like and even more profitable profession than winning marketing contests. Credits after the jump.

Director/Editor: Mike Goubeaux
Production Company: Wild Plum
Executive Producer: Shelby Sexton
Executive Producer: Sandy Haddad
Producer: Ted Robbins
DP: Dallas Sterling
Production Design: Amelia Brooke
VFX Supervisor: Andrew Cook

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