Breaking: Gatorade Drops “Tiger Focus”, Says Not Related to Recent Issues

CNBC’s Darren Rovell confirms that Gatorade has dropped the “Gatorade Tiger Focus” brand tied to Tiger Woods.

“We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon.”

Full Story (h/t Dennis Kneale)

More: “Could Tiger’s Ride Through the Woods Hurt Sponsorships?”

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