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Breaking up with the ex is sometimes the wrong thing to do…

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Levi Strauss & Co (home of generic, but comfortable, jeans and khakis — the excitement of DOCKERS!!!) is due to transfer its media and creative business back to BBDO Korea in June, ending an 18-month sentence with TBWA.

The pitch also included Lee DDB. While the reason for the review has not been confirmed, Levi’s’ brand leader in Korea So Hee Kim commented that the Omnicom agency had demonstrated a sound understanding of the fashion industry and of the brand’s target consumer group (what else did you expect him to say?)

BBDO held Levi’s Korean account for four years before the brand appointed TBWA as its agency of record.

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