We’re still trying to determine how the “Conversation Swell”-creating agency Camp + King has worked its way into the Old Navy mix–after all, Crispin Porter + Bogusky has been running the account for almost three years now–but we digress. Here are two new spots from the San Francisco-based Camp + King, which opened its doors earlier this year and was launched by old Publicis & Hal Riney chums Roger Camp and Jamie King.
Well, these are just two viral spots so it could be just a project thing but nonetheless, Camp + King teamed up with Epoch Films’ director Greg Bell to make fun of pretentious fashion ads on behalf of the Gap-owned retailer. Whether you’re a golf-swinging desperado or a Zoolander type, welcome to your roast. “Corporado” spot after the jump.
Update: Everything’s fine folks, Camp + King was tapped by Old Navy to handle innovation platforms for the brand and developing non-traditional strategies and media.
- Thinking Small with Nike Free and Publicis Uruguay
- Dulcolax, McCann Health Make 2014's 'Crappiest' Ad to Date
- Periscope, Great Clips Let Their Hair Down for Teachers
- Mystery Box and The Harmon Brothers Get Violent, Messy for VidAngel