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Camp + King Takes the Piss Out of Fashion Marketing for Old Navy

 

We’re still trying to determine how the “Conversation Swell”-creating agency Camp + King has worked its way into the Old Navy mix–after all, Crispin Porter + Bogusky has been running the account for almost three years now–but we digress. Here are two new spots from the San Francisco-based Camp + King, which opened its doors earlier this year and was launched by old Publicis & Hal Riney chums Roger Camp and Jamie King.

Well, these are just two viral spots so it could be just a project thing but nonetheless, Camp + King teamed up with Epoch Films’ director Greg Bell to make fun of pretentious fashion ads on behalf of the Gap-owned retailer. Whether you’re a golf-swinging desperado or a Zoolander type, welcome to your roast. “Corporado” spot after the jump.

Update: Everything’s fine folks, Camp + King was tapped by Old Navy to handle innovation platforms for the brand and developing non-traditional strategies and media.


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