The first thing that came out of my mouth when I saw the latest Reebok EasyTone ad (above, semi-NSFW)"What?! No way." But I was wrong, so, way. The premise: your ass looks so good thanks to your Reebok EasyTones that your breasts are jealous. Just like a product manufacturer to play up a woman's product by showing close-ups of supple female bits.
Ladies, ladies, can't we all be happy, together? No, we can't, because all women are in competition with one another, even the chest versus the buttocks. The only ladies who aren't against eachother: the left and the right. If one of them goes down, the whole ship goes with it. This ends now.
Tel Aviv-based agency Mizbala has launched "TubePetition", which utilizes YouTube's shared annotations technology to basically create a petition within a video that promotes climate change awareness. As dramatic music plays, you can click in the video to "sign" the petition and leave a note. While not quite as, um, eye-catching as 350.org's climate change campaign, Mizbala's effort is nevertheless intended to also reach world leaders who will be attending December's COP15 conference in Denmark.
The Japanese sure know how to get us in the back-to-school mood. Here's a spot featuring an enthusiastic lady who's dressed like what appears to be a Hooters server doing her best Billy Blanks/Tae-Bo impression all in the name of selling backpacks. Your move, Jansport.
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We're not sure what to make of this latest ad for Secret, Procter & Gamble's deodorant line that hardly anyone we know uses. What genius decided to mix time-lapsing and a gal in an evening dress who likes to skateboard? Animal New York offers their take on the pitch meeting.
Some, nay, many of you will disagree with me for saying this is the best ad I've seen in a long, long time. But it is, so there. You've seen other better stuff, fine. Not saying it's the best advertisement ever, or that it isn't. But today, right now, it's better than anything else that comes to mind. So, let it be.
Governor David Paterson is leading the state of New York through one of the toughest times in its history. Many have said he should step down, but he's fighting on. Here is one of his first ads for re-election.
Though Guy Ritchie's take on Sherlock Holmes won't hit theaters til Christmas, AKQA and Warner Bros. are whetting appetites with a game specifically tailored for Facebook users.
If you have Microsoft Silverlight, Facebook Connect and an updated version of Flash ready to go, you can get the ball rolling at 221B.sh, the number signifying the address of Holmes' fictional London abode. After grabbing a friend and choosing who takes on the roles of Holmes and Watson, you're ready to play the game, which requires you to collect and read evidence, chase suspects, and observe and interview characters through eight different chapters.
Footage from the actual film is spliced into the experience, which is probably best enjoyed on full-screen and is probably the closest you'll ever get to feigning Victorian outside of a goth club.
Mashable's obtained this new live-action Droid spot in which stealth aircrafts drop mysterious capsules onto an unsuspecting rural populace. It's like the opening to an X-Files episode--minus Mulder & Scully's witty banter--that signifies the Droid drop date (get it?) of 11-6-09. Are those pro-Apple spoof guys up for a new challenge?
DC Shoes have been relying a bit heavily on pro driver Ken Block for their promotional videos, but that's OK since the clips are usually worth the 4 minutes. Here, his Subaru Impreza WRX STI is outfitted with trax, and driven around in the snow. It's no ass-sliding Gymkhana, but when did that stop you from watching a clip?
Goodby's letting us know eBay's still alive and wouldn't you know, a viable holiday shopping destination in its "Come to think of it, eBay" campaign, the online stalwart's first marketing initiative in 18 months according to Cnet.
One of the main goals of the holiday push is to remind folks that eBay isn't just a depot for used goods, as the focus now turns to its new products like designer dresses, handbags as well as overstocked items. To hammer this point home, Business Insider says eBay will be sending a roving "pop up" store around the country to show off all the new items that are available on the site.
Along with seven print ads, nine TV spots, banners and rich media, another major "Come to think of it" component is a series of digital shorts where comedians like Jim Gaffigan (above) and Michael Ian Black share eBay-related anecdotes. Expect an eBay onslaught through the holiday season.
