Campaigns

If Breasts Could Talk They'd, ah, ah, What?

The first thing that came out of my mouth when I saw the latest Reebok EasyTone ad (above, semi-NSFW)"What?! No way." But I was wrong, so, way. The premise: your ass looks so good thanks to your Reebok EasyTones that your breasts are jealous. Just like a product manufacturer to play up a woman's product by showing close-ups of supple female bits.

Ladies, ladies, can't we all be happy, together? No, we can't, because all women are in competition with one another, even the chest versus the buttocks. The only ladies who aren't against eachother: the left and the right. If one of them goes down, the whole ship goes with it. This ends now.

More: "Reebok Gets in on the Butt Game"

YouTube Petition Urges You to Raise Voice about Climate Change

Tel Aviv-based agency Mizbala has launched "TubePetition", which utilizes YouTube's shared annotations technology to basically create a petition within a video that promotes climate change awareness. As dramatic music plays, you can click in the video to "sign" the petition and leave a note. While not quite as, um, eye-catching as 350.org's climate change campaign, Mizbala's effort is nevertheless intended to also reach world leaders who will be attending December's COP15 conference in Denmark.

Credits:

Creative team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel (Jingles & music 4 ads)
Voice: Jeff Laurence Gill (Autumn Hill Studios, North Carolina)

More: "AKQA Brings Back JFK for Greenpeace Ad"

Friday's Illegal Ad: Back-to-School Marketing Gets Bouncier

The Japanese sure know how to get us in the back-to-school mood. Here's a spot featuring an enthusiastic lady who's dressed like what appears to be a Hooters server doing her best Billy Blanks/Tae-Bo impression all in the name of selling backpacks. Your move, Jansport.

Via

More: "The Passion of the Easter Specials"

P&G Figures Out the Secret to Her Suck-cess

Secret1.jpg

We're not sure what to make of this latest ad for Secret, Procter & Gamble's deodorant line that hardly anyone we know uses. What genius decided to mix time-lapsing and a gal in an evening dress who likes to skateboard? Animal New York offers their take on the pitch meeting.

More: "Axe Gets Axed in India"

Topline's 'The Kiss': Holy Crap

Some, nay, many of you will disagree with me for saying this is the best ad I've seen in a long, long time. But it is, so there. You've seen other better stuff, fine. Not saying it's the best advertisement ever, or that it isn't. But today, right now, it's better than anything else that comes to mind. So, let it be.

Via Creativity

More: "Did Stride Gum Just Threaten Me?"

NY's Governor Makes Case for Another Round

Governor David Paterson is leading the state of New York through one of the toughest times in its history. Many have said he should step down, but he's fighting on. Here is one of his first ads for re-election.

via Gothamist

More: "Has The NY Press Gone Overboard In Covering Governor Paterson's Marriage?"

AKQA Lures Facebook Crowd with Sherlock Holmes Game

sherlockholmes1.jpg

Though Guy Ritchie's take on Sherlock Holmes won't hit theaters til Christmas, AKQA and Warner Bros. are whetting appetites with a game specifically tailored for Facebook users.

If you have Microsoft Silverlight, Facebook Connect and an updated version of Flash ready to go, you can get the ball rolling at 221B.sh, the number signifying the address of Holmes' fictional London abode. After grabbing a friend and choosing who takes on the roles of Holmes and Watson, you're ready to play the game, which requires you to collect and read evidence, chase suspects, and observe and interview characters through eight different chapters.

Footage from the actual film is spliced into the experience, which is probably best enjoyed on full-screen and is probably the closest you'll ever get to feigning Victorian outside of a goth club.

Via Adverblog

More: "DraftFCB Toronto Appeals to Youths with Drug-Fueled Eyeball"

The Droid Has (Almost) Landed in New Promo

Mashable's obtained this new live-action Droid spot in which stealth aircrafts drop mysterious capsules onto an unsuspecting rural populace. It's like the opening to an X-Files episode--minus Mulder & Scully's witty banter--that signifies the Droid drop date (get it?) of 11-6-09. Are those pro-Apple spoof guys up for a new challenge?

More: "Verizon Happily Mocks iPhone in Droid Teaser"

DC Shoes Has Sports Marketing Beat

DC Shoes have been relying a bit heavily on pro driver Ken Block for their promotional videos, but that's OK since the clips are usually worth the 4 minutes. Here, his Subaru Impreza WRX STI is outfitted with trax, and driven around in the snow. It's no ass-sliding Gymkhana, but when did that stop you from watching a clip?

Via YouTube

More: "Ken Block Gymkhana Part 2"

Goodby Wants Us to Think of eBay this Holiday

Goodby's letting us know eBay's still alive and wouldn't you know, a viable holiday shopping destination in its "Come to think of it, eBay" campaign, the online stalwart's first marketing initiative in 18 months according to Cnet.

One of the main goals of the holiday push is to remind folks that eBay isn't just a depot for used goods, as the focus now turns to its new products like designer dresses, handbags as well as overstocked items. To hammer this point home, Business Insider says eBay will be sending a roving "pop up" store around the country to show off all the new items that are available on the site.

Along with seven print ads, nine TV spots, banners and rich media, another major "Come to think of it" component is a series of digital shorts where comedians like Jim Gaffigan (above) and Michael Ian Black share eBay-related anecdotes. Expect an eBay onslaught through the holiday season.

Via Mediapost

More: "Microsoft's New Mantra: It Takes a Nation of Billions to Bring Us Back"

Previously

The FTC Fires Back at "Free" Credit Report Ads

Sometimes, a Product Sells Itself

Pepsi Gives Power of "Dewmocracy" to the People

Reebok Gets in on the Butt Game

Friday's Illegal Ad: It's Getting Hot in Herrre

Thanks, GE

What Does Your Dog Do When You Leave Him at Home?

D&G Narrows Down Contest to Find Best NYC Stereotype

Chris Farley's Family: Direct TV Ad Was "Great Tribute" to Their Son

Subs So Fast You'll Freak

Deutsch Kickstarts HTC Advertising Push

Swine-flu is Also Sex-mittable

Shocking Barack: Brammo Heads for the Hill

Describe Your Product's Benefits in 6 Seconds; Go

Killing (Herself) to Live

Yellow Tail Strives to Prove the Value of Middle-Shelf Wine

Microsoft 7 Doesn't Know English So Good

Friday's Illegal Ad: Motorcycling is Always Risky

Cullman Liquidation Ad is Painfully Honest

The Family Research Council Prays Against Health Care Overhaul

Microsoft's New Mantra: It Takes a Nation of Billions to Bring Us Back

When Will Jameson and Johnnie Walker Start Fighting?

BC Dairy Foundation Raises False Hopes for the Weak and Slothful

Asswiping is Now an Emotional Undertaking

NYC Coalition of Reason's Latest Campaign as Stupid as its Name

AgencySpy Should be in Jamaica Right Now

Mercedes Benz Israel Proves Blogging is Advertising

Friday's Illegal Ad: Norway Knows How to Boogie

Lately, The Stupid Ads Come From Europe

It's OK to Cheat at the Olympics

The Ultimate Ad Combo: Martinis, Cars, Driving Near Animals

H1N1 and You, a Helpful PSA From Your MPLS Creatives

Swedish Agency Skirts Animal Cruelty in Award Campaign

Who is This Man?

Friday's Illegal Ad: The Outback Isn't for the Chic

The Fun Theory: VW's Foray Into an Idea

It's Friggin' Charging

Campaign Addresses Photographer Rights

Wendy's Just Wants to Keep it Real

There's a Map for That

Left 4 Dead 2 Launch Yields $25 Million Campaign

Irony Overlooked in SRS TruVolume Campaign

Go Forth for Grayson Ozias IV's Fortune

Adidas "Brotherhood" Campaign Spawns Lawsuit

Kobe Takes Over in NBA 2K10 Launch

Friday's Illegal Ad: How to Weave One Helluva Story

Doner Nearly Killed a Bunny

The New Yahoo! is All About You Not in Front of Your Computer

Tampax Gets Real in New Serena Williams v. Mother Nature Spot

Breast Cancer Commercials Are Getting Super Breasty (NSFW)

Mother London Helps Dell, MTV Form World's Most Annoying Biggest Choir

Friday's Illegal Ad: Ozzy Really F*%$ing Loves His Samsung

Domino's Kicks Subway's Buns in National Spot

The Philosophy of Weaving

The Real Cause of Erectile Dysfunction

CNN Heard About Save the Boobs

Goodby Scares Up Another 626 Effort

Twitter Feeds Can Raise Awareness About Fetal Alcohol Syndrome

Scientology Campaign Brainwashes Drives 10 Million to Visit Website

Cadbury Milk Dairy: Zingolo feat, with Tinny

72andSunny Does Hockey Moms

NPR Debate Program Takes Anti-Blowhard Appoach to Branding

Michelin Campaign Subtly Outs Reviewers for 2010 Guide

Friday's Illegal Ad: Someone Get Us a French Translator, Stat! (NSFW)

Dexter Returns in Ken Doll Form

Michael Imperioli's Wise About His Tequila Choice

Death of the Flash Mob, Courtesy General Motors

Way Less is More in South Korean Display Effort

Saab's Perspective = Nice Time Killer

Friday's Illegal Ad: Head & Shoulders Never Had This Effect (Slightly NSFW)

The New GM Ad: Poop

Subway Swings its Junk To-and-Fro

Doritos Raises Super Bowl Ad Stakes to $5 Million

New Halo ODST Ad: Cool

Electricity Untamed: A Campaign for Audi's Electric Car Unveil (Probably)

Israel's Diaspora Assimilation Campaign: Bring Home the Lost

Tennis Ball Fuzz Covered Lexus Pimps US Open

Nifty: TBWA\Sydney's Work for the Sydney International Food Festival

Gross: Ad Award Show Poster Rips Out Thine Eyes

Baby Georgia Jagger Back to Sell "Soft, Blue & Tight" Jeans

AIDS: It's Like Having Sex With Hitler (NSFW)

Duct Tape + Breasts + Housewife = NOH8 Campaign

ABC/NBC Won't Run Anti-Obama HealthCare Plan Ad Nationally

Palm Ad Disses Americans, Lawn Bowlers, The Elderly

Woman's Breasts Misused for Crappy Oven-hawking Pun

The Mannings Take on the Donald(s) in Oreo Lickfest

Beatles Come Together for RockBand Spot

Three-O Vodka Basically Lights $10 Million on Fire

Motel 6 Leaves the Light On for Touring Bands

CW's "Vampire Diaries" Campaign Looks Somewhat Familiar

Free Marijuana

"The Shack" is Not a Geography Buff

Man Hands: What Do These Ads Say?

Puma Lets Employees Do the Talking

Advocacy Group Urges PETA to Lose the Campaign

Friday's Illegal Ad: George Lucas' Standards May Have Lowered

Lakers Games About to Get Tipsier

Peeing in the Shower is an International Language, Like Math

Gap Copes with Denim Flashbacks After 40 Years

Megan Fox Knows How to Deal with Bullies

Read more on AgencySpy >

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