Campaigns

Sacha Baron Cohen can sure dish out the heat, but from the looks of it, he can't take it quite as well. With the upcoming release of Cohen's gay fashionista character Bruno in theaters everywhere, it seemed fitting to post this little stunt from Sphere Agency and restaurant chain Nando's.

At the film's premiere in Sydney, a lookalike dressed in Bruno-like attire but without the convincing Austrian accent hijacked the red carpet festivities. Arriving in a Humvee with an army of half-naked models, the fake Bruno riled up the crowd and managed to display a Nando's sign that read: "This year's hottest chicks are covered in Peri Peri". A bouncer then soon grabbed the hooligan off the podium and rushed him away.

The real Cohen, adorning a helmet of sorts, was briefly captured after the incident expressing his displeasure. Nicht nicht, indeed.

Via: Illegal Ads

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Japanese clothier and branding whizzes Uniqlo have teamed up with native agency Dentsu and digital production shop Bascule to refit 1000 random locals with Uniqlo parkas. It's the perfect time of year after all for such attire, so explore another quirky and dizzying site from the Far East company that encapsulates the brand's Tokyo Fashion Map campaign while introducing you to a horde of stylish Japanese hipsters.

Set to the tune of expectedly cute, chipper electro-pop, the site lets you explore images and video while traveling horizontally and vertically without the need for Dramamine.

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I've been watching these new Internet Explorer ads for a few days, but just came across this one. Dean Cain is still pretty good, but I'm not sure if the puking is necessary — though it's nice to see these folks taking some risks. Warning, aforementioned puke is fareal.

FYI faceless intern Ryan found this and despite the fact that it's a week old, we're posting it. So there.

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Just in time for all the July 4th fireworks and freedom-loving, Wieden + Kennedy, Portland will launch a new multi-channel campaign for Levi's dubbed "Go Forth." The lengthy, hyperbole-filled press release, which includes such lathering for the campaign as it being "highly anticipated" and "the North Star of the [Levi's] brand", offers plenty of details about the effort.

With print, outdoor and digital components set to play their usual supporting roles, the campaign's centerpiece will be two spots including "America," a languid black & white ditty helmed by Anonymous Content's Cary Fukunaga and accompanied by an 1888 vinyl narration from Walt Whitman.

The timing of the whole initiative was well-played, but why is this exactly highly anticipated and by whom? Are the masses breathlessly awaiting a July 4th campaign? The PR spin cycle was apparently set on high with this one.

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In 2012, we might all die like the world's oldest civilizations (and don't forget Nostradamus) predicted. And now there's a movie to tell us all about what it might look like. As cool as that sounds, let's take a minute to consider the campaign for this film — since the story it hopes to tell is maybe one of the oldest tales humanity has ever passed on. And for our sake, let's hope it's just a story (ooo-wee-ooo)!

2012 is a movie! And the above posted trailer gives us a glimpse into it's literal earth-shattering scenes. But behind them is a campaign that required its creators only say, "Google '2012'". The point wasn't to get you to hit some nifty Web site (though there is one), it was to prod you into pooping thine own pants when you realize this thing is maybe going to happen.

A quick search yields a 334,000,000 results, many about the Mayan calendar with its baktuns and lunar cycles and species gestations. But the one the 2012 folks hoep you'll eventually land on is InstituteForHumanContinuity dot org, a full blown effort (built by Big Spaceship) to save the human race. But how? Those of us who are smart enough to sign up for the lottery (and lucky enough to win a spot) will end up on giant Noah's-ark(s)-of-the-future with giraffes and John Cusack, who finally isn't in a romcom.

So what causes the end of the world? A planet enters the galaxy and gets all up in our shiznaz. It's like the return of Jesus, but he's a giant ball of rock and thunder and oh, he's here to totally rock our socks back to the Big Bang. Good golly, this thing is interactive. I mean, how many movies get audiences thinking about their faith, or lack thereof, in an effort to get folks hooked? Not many.

In other news, Scientology claims it is everything you'll ever need.

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I was leaning towards this expectedly upsetting PETA UK spot about the mistreatment of circus animals (mostly for the haunting Nine Inch Nails score, though). But seeing as it's Friday after all, let's cap the week with this lighthearted ode to promiscuity, dubious parenting and low cell phone bills courtesy of Universal Mobile.

Via those lovable miscreants at Illegal Advertising

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The scene at Cannes shifted beyond the Lions, Tweets and soirees for a tick as the United Nations, the International Advertising Association and a host of agencies today announced the launch of "Hopenhagen," a global marketing effort aimed at encouraging citizens to participate in the December U.N. Climate Change Conference (COP15) in Copenhagen.

Among the agencies throwing their socially conscious weight into the effort are Dentsu, R/GA, McCann Worldgroup, Digitas, Tribal DDB and many more. Leading the creative execution in the effort, meanwhile, is Ogilvy & Mather along with digital direction from Colle+McVoy.

According to the press statement, the campaign's creative materials "will emphasize the need to shift from 'coping' or ignoring our global challenges to 'hoping' and ultimately acting to create a new reality."

With cautious optimism in tow, the parties have already unveiled outdoor elements at Cannes as well as JFK, Los Angeles and Heathrow airports. But the official campaign hub rests at Hopenhagen.org, a minimally structured site that lets visitors type in their personal message of hope, read about the COP15, follow its Twitter and join the movement itself.

UPDATE: With so many agencies attributed to this endeavor, there was bound to be some drama. An anonymous agency source connected to the project claims that while all the holding companies involved were invited to pitch creative ideas to the UN, Ogilvy drew out its knives and won out over its fellow Omnicom brethren by sealing deals behind their backs.

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It's nice to see that bankers across the Atlantic elicit the same type of sentiment these days as here in St. Luke's viral follow-up to its TV spot for Strongbow.

The London-based agency and production company Outsider have joined forces once again on the battlefield, with our Mel Gibson-like hero doing his best to stir his troop of hardworking gasmen, roofers and such. But his rousing speech is stalled thanks to a handful of suits who crash the pre-game festivities and are subsequently told to "sod off" by the masses. This 'Bow's definitely not for you.

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Kush Support is a $55 (plus S&H!) device that well-breasted (eh hem, large) can use to support their so called "best-friends" while they sleep. Apparently, the side-sleepers among you suffer from back pains and wrinkling caused by sagging breasts. The device that fixes the problem: a soft cylindrical tool that rests comfortably between your bosoms. Does anyone still say bosoms? It even comes with a soft case for safe storage.

Via

Philips has a razor and ha ha they're hoping to shave some hairy people. In this video, they pick a character called Wolf Boy, who judging by the kookiness of this spot is not based on the real person. Well, people. There's a legit disorder called hypertrichosis, aka "Werewolf Disease" and the bottom line (other than it sucking huge) is that shaving does pretty much nothing. Why? Because it's hard to shave your eyelids, that's why.

The kid in the pic above is from Mumbai and apparently everyone picks on him. Ha ha Philips, you're hilarious.

Via Illegal Ads

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