Damn, has it already been 25 years since The Princess Bride hit theaters? Well, folks, rejoice, we have a reunion—er, well, sorta as Westley aka Cary Elwes (who hasn’t aged a bit, by the way) and the film’s director Rob Reiner star in a new campaign from San Francisco’s Camp+King for global humanitarian org, Mercy Corps. While Chris Sarandon is not in the mix, there are definitely some Humperdinck references in these two clips, which are aimed at driving attention and support to the Mercy Corps cause via our two Princess Bride alums hawking film-related, um, memorabilia. After all, who doesn’t want a piece of Meathead’s gray beard hair (below)? Credits after the jump.
Agency: Camp + King
Client: Mercy Corps
Chief creative officer: Roger Camp
Copywriters: Kyle Davis, Adam Koppel
Art Directors: Dan Korn, Rikesh Lal
Designers: Dani Saputo, Chelsea Nobbs