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Camp+King Manages to Reunite ’6%’ of ‘Princess Bride’ Crew for Good Cause

Damn, has it already been 25 years since The Princess Bride hit theaters? Well, folks, rejoice, we have a reunion—er, well, sorta as Westley aka Cary Elwes (who hasn’t aged a bit, by the way) and the film’s director Rob Reiner star in a new campaign from San Francisco’s Camp+King for global humanitarian org, Mercy Corps. While Chris Sarandon is not in the mix, there are definitely some Humperdinck references in these two clips, which are aimed at driving attention and support to the Mercy Corps cause via our two Princess Bride alums hawking film-related, um, memorabilia. After all, who doesn’t want a piece of Meathead’s gray beard hair (below)? Credits after the jump.

Agency: Camp + King

Client: Mercy Corps

Chief creative officer: Roger Camp

Creative directors: Rikesh Lal, Adam Koppel

Copywriters: Kyle Davis, Adam Koppel

Art Directors: Dan Korn, Rikesh Lal

Designers: Dani Saputo, Chelsea Nobbs

 

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