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We Hear: IPG Wins Chrysler Social Media Account; Activists Invest in Interpublic

IPG_MEDIABRANDS_Black_LargeWhile we can’t confirm this report, we hear from several sources that Chrysler–which signed Ignite to handle its social media in 2011 after experiencing an unfortunate misstep involving the f-bomb that led the company to dump its agency–has awarded that account to Interpublic’s IPG Media Brands.

Chrysler did not announce an official review; updates as they arrive.

Another piece of Interpublic news is definitely accurate: this morning, the New York hedge fund Elliott Management confirmed, via SEC filing, that it had acquired a 6.7 percent interest in the larger holding group. This news follows earlier speculation that Elliott aimed to play the role of “activist investor” by scooping up a stake in the group (which includes McCann, Weber Shandwick and FCB among “almost 100 different firms”).

What does the shift mean for the agencies under the Interpublic umbrella? From The Wall Street Journal:

“Elliott’s confirmation of its interest will put pressure on Interpublic Chief Executive Michael Roth…One reason an activist may want to shake up Interpublic is that the company has failed to meet its margin targets over the last two years…Results have been hampered by the poor performance of some of its largest agencies, such as McCann Worldgroup, the biggest unit by revenue…Still, over the past year, McCann has begun to rebound under new leadership, winning new business from companies such as GM and Microsoft.”

Something of a mixed message.

Thursday Morning Stir

-ESPN Films’ latest entry in the 30 for 30 Shorts series, “The High Five,” debuted on Grantland yesterday (trailer above). link

-Rent-A-Center opted to retain Mindshare Chicago as its media AOR following a competitive review. link

-Advertising technology company Tremor Video announced the hiring of Jay Baum as vice president, agency business development. link

-Brand consultancy Interbrand announced the appointment of Josh Feldmeth as CEO of Interbrand, North America. link

-Zulu Alpha Kilo promotes the Collingwood Elvis Festival. link

-NowThis News moves toward 15-second videos, rebrands as NowThis. link

-Nike launches “Chase Summer” campaign targeting women. link

-Why your social media strategy sucks. link

-Mobile ads fuel soaring Facebook profits. link

Wednesday Odds and Ends

-This promo for FXX’s marathon of The Simpsons imagines apocalyptic ramifications for the event (video above). link

-Deep Focus promoted Ken Kraemer to chief creative officer and Matt Steinwald to group creative director. link

-Chicago-based hybrid advertising and entertainment shop Super Genius produced a new TV show called “Garage Squad,” which premieres August 1st on The Velocity Channel.

-Foursquare unveils new logo. link

-McDonald’s focuses on digital initiatives with an “aggressive sense of urgency.” link

-Survey shows CMO compensation tied to C-suite alliances. link

Is Arnold Really Selling Its Emmy?

00808_aRwEs3IZ6bY_600x450It appears from a Craigslist post that Boston-based agency Arnold is selling its Emmy Award as part of the agency’s moving sale.

If the post, which points out the award is the real deal and “not a crappy Daytime one” is not a joke, the agency is looking “to place every item in the Arnold Moving Sale with a home that truly wants it” and that includes their Emmy Award. If you’re interested in picking up an Emmy, Arnold suggests you “send us a photo of the perfect spot for it, write us a vaguely threatening email — do whatever you want to show us that you and it were meant to be together. If you’re lucky, we’ll agree with you.”

The way they’re treating the award, you’d think it was a Grammy.

Pinterest Hires Unilever Marketer as Head of Brand

149dfb4Pinterest has hired David Rubin as the company’s new head of brand, Adweek reports. “He will lead Pinterest’s global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives,” the company said yesterday.

Rubin arrives at Pinterest from Unilever, where he has worked since 1999. He most recently served as vice president in charge of marketing hair care products and is most well-known for his work on Axe.

The move is just the latest from Pinterest as the company attempts grow its marketing business to compete with other social services like Twitter and Facebook. Pinterest recently added promoted pins, allowing brands a kind of DIY advertising platform through the social service. They’ve also beefed up their measurement tools and back in May hired Twitter veteran Lisa Manowitz as head of partnerships. The leap to effective marketing has proven a difficult one for social media sites, and Rubin will have his work cut out for him with competition from major players like Facebook and Twitter.

Wunderman Taps NBA Marketing Exec Jamie Gallo

Jamie Gallo copyWunderman has announced the hiring of Jamie Gallo as president of its New York office, “responsible for delivering the full spectrum of Wunderman’s brand experience, customer engagement, data and analytics, and World Health offerings to clients and prospects.” He will report to Wunderman North america President Kass Sells.

Gallo arrives at Wunderman from the NBA, where he was executive vice president, global marketing. During his tenure he helped rebrand the WNBA, led social media initiative and increased online sales of tickets and branded merchandise. Prior to the NBA, Gallo was president of TBWA\Chiat\Day in New York, working with clients such as Nissan, Pepsi, Absolut, Accenture and GSK.

In his new position, Gallo will work with such high profile brands as Best Buy, Citibank, Coca-Cola, Land Rover, Marriott and United Airlines. He has identified finding additional talent to work alongside Wunderman global creative director Lincoln Bjorkman as a top priority. Read more

Wednesday Morning Stir


-At The Drum Live, agencies were challenged to respond to a creative brief from Unilver in just a few hours (video above). link

-The most hated social media company is… link

-Chief happiness officer is the newest, creepiest job in corporate America. link

-Huge redesigns Zumba’s website. link

-Millenial moms rely on recommendations from peers “far more than traditional advertising.” link

-Target’s new app makes its print ads shoppable. link

Tuesday Odds and Ends


-W+K, ESPN released the outtakes from the recent Metallica “This is SportsCenter” ad (video above).

-Heavy metal seems to be a common punchline for advertisers lately. link

-Audience-targeted television advertising company Simulmedia announced the hiring of Mark Green in the newly-created position of senior vice president, product strategy. link

-London-based production and animation company Not To Scale has added Chatswood, Australia-based team Mirari (director Jimmy Yuan and producer Michelle Xie) to its directorial roster. link

-Michelle Phan sued over music rights by electronic dance music label Ultra. link

-Iris Mobile announced today that it has been named the Mobile Messaging Agency of Record for Wet Seal.

Tuesday Morning Stir


-Aardman Animations created a 70-second spot entitled “Brigitte, Bruno and Ben” for Bristol microfinance charity Deki (video above)

-Two master colorists and a veteran executive producer joined forces to launch Apache Digital, a color-only specialist house in Santa Monica. link

-Yahoo purchases mobile analytics firm Flurry. link

-Mobile ad spending jumps, still trails user growth. link

-Target uses YouTube stars to market to millenials. link

-Facebook’s acquisition of Occulus Rift is complete. link

-USA Swimming attempts to get more youngsters into the pool with new campaign. link

Monday Odds and Ends


-Anomally gets dramatic for Dick’s Sporting Goods (video above). link

-Numerous tipsters and commenters pointed out the similarities between Grip Limited’s “The Waiting Game” for Taco Bell and Rajeev Basu‘s award-winning “Waiting in Line 3D” from last year. Ad ripoff? Let us know what you think in the comments section.

-Weird Al‘s guide to modern marketing. link

-Tribal Worldwide, London unveils a new website for Fitness First. link

-New York-based integrated marketing services holding company The CHR Group, announced that it has acquired EmeryMartin Consulting and appointed Betsy Emery Martin chairman of The CHR Group’s digital practice. link

-Bicoastal music shop Butter Music and Sound has signed senior composer/creative director Mike MacAllister. link

-Independent agency Giant Spoon announced today the addition of Mikael Greenlief and Caleb Smith as senior strategists.

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