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Monday Morning Stir


-The folks over at ForzaMigliozzi made us this holiday video (above).

-Campaign examines some of the best agency Christmas cards.

-Digiday looks at “The Year in Millenial Consumption.”

-Andrew Boulton shares “A Copywriter’s Christmas Wishes.”

-Procter & Gamble launches a safety campaign warning parents of the dangers liquitabs and pods pose to children.

-A Disqus survey found that people find comments posted under pseudonyms as trustworthy as those posted under real names.

-Adweek names BBDO Worldwide global agency of the year.

-Retargeted ads can ruin holiday surprises.

Biggest Posts of the Past 7 Days

Friday Odds and Ends

-Arnold Furnace, Australia brought together friends and family with “Holiday Holograms” for Jack Daniel’s (video above).

-GNC is reviewing its media account.

-Digiday suggests “Five New Year’s Resolutions for Brands.”

-Las Vegas-based agency MassMedia raised 4,500 pounds of food during its month-long Feeding the Masses Thanksgiving Food Drive competitive charity initiative to benefit Catholic Charities of Southern Nevada.

-Thinkmodo created the Badass Advertising Job Title Generator.

-Mondelēz International launches Cadbury Glow in India for Diwali.

-AdAge examines “Six Things You Didn’t Know About Ogilvy East’s Chris Garbutt.”

Tic Tac Hands Over Creative Duties to The Martin Agency


In news that somehow managed to slip through the cracks, Ferrero U.S.A handed over creative duties on Tic Tac to The Martin Agency following a six month review.

Back in July we reported that the review was down to three finalists, with incumbent agency Merkley + Partners defending against two unidentified agencies. Merkley + Partners had handled creative duties for Tic Tac since 2004. Martin Stoewahse, vice president of marketing for Ferrero, told the Richmond Times-Dispatch that the company chose to hand the account over to The Martin Agency “because they showed us an exciting brand platform that will help reinvigorate our brand … a fully integrated campaign that will make consumers take a fresh look at our iconic brand.”

According to The Martin Agency CEO Matt Williams, the agency aims to ““take a brand that everyone knows and loves and inject it with new energy.”

The agency expects to debut its first work for the brand in the first quarter of 2015, at which time we’ll find out if it will bear any resemblance to that of UK’s Aesop Agency (featured above).

Friday Morning Stir

-Director Kathryn Bigelow (Hurt Locker, Zero Dark Thirty) created this elephant poaching PSA, entitled “Last Days” (video above).

-4 Creative assembled this spot for Film 4 from movies available on the channel.

-Publicis Groupe announced the acquisition of adaptive content agency Relevant24.

-AdAge explains “Why Omnicom Bought Another D.C. Agency.”

-Campaign examines its ten favorite TV and cinema ads of the year.

-UK charity Save The Children organized Christmas Jumper Day.

-Facebook debuts “call-to-action” buttons (such as “sign up” or “shop now”) for business pages.

-Digiday ranks the best and worst brands on social media this year.

Thursday Odds and Ends


-Chattanooga-based agency Fancy Rhino produced “Dial S For Santa” — billed as “The only Santa Short Film you’ll need to see this seaso” –  for their agency holiday card video (above).

-Macy’s announced the naming of Walton Isaacson as its multicultural marketing agency following a review.

-GMR Marketing announced the appointment of Crispin Bolt as its new client services director for Motorsport.

-Digital agency Adrenalin Media is dancing to raise money for UNICEF Australia.

-Freelance creative Todd Grinham and developer Mike Mackay launched XmasTruce.org, which allows users to declare a truce on gift-giving with Facebook friends of their choosing.

-British telecoms regulator Ofcom released a new global survey finding that social media growth is leveling off in the US.

-Digital agency VML announced the promotion of Eric Campbell to president.

Thursday Morning Stir

-YouTube released its “2014 Ads Rewind” documenting the year in global advertising on the platform (video above).

-Dove Men+Care will be returning to the Super Bowl in 2015.

-Business Insider reports that digital media is set to overtake TV as the “top venue for both audience share and ad revenue.”

-StrawberryFrog announced the appointment of Chris Perkins as managing director.

-Spotify launched a new feature showing the songs most popular among users’ Facebook and Twitter friends.

-Grey London introduces Beard Baubles, Christmas ornaments for your beard.

-Digiday examines “How publishers combat ad blockers.”

-Marketing takes a look at the ten most-watched ads on YouTube in Canada in 2014.

Wednesday Odds and Ends

-Tom Brady stars in BarrettSF’s “Have an MVP Day” for DailyMVP (video above).

-Andy Shulman, a senior animator at CP+B, has an interesting side business up-cycling vintage junk into unique light fixtures and sculptures.

-Chicago post-production shop Utopic announced the addition of Lauren Gray as a producer.

-Leo Burnett London launched this holiday campaign for The Co-operative.

-ENVOY of Irvine, California has been named digital AOR for smart water controller company Blossom.

-Boston-based AMP Agency launched “12 Days of Patience” for the holidays.

-Association of National Advertisers and White Ops study finds fake ad clicks will cost the advertising industry $6.3 billion in 2015.

-U.S. Bank announced the naming of Minneapolis-based branding and design firm Little as its agency of record.

Resource/Ammirati Names Cybelle Srour Managing Director of Strategy

Cybelle Headshot

Resource/Ammirati announced the naming of Cybelle Srour as managing director of strategy. Srour actually began the role at the beginning of the month, working out of the agency’s Columbus, Ohio headquarters and reporting to CEO Kelly Mooney.

Srour arrives from Energy BBDO in Chicago, where she served as senior vice president, group digital planning director. Prior to that, she served as senior vice president, strategy and insights at Proximity/BBDO Canada and as regional director of the Dell account at DDB Canada. She has worked with clients including Johnson & Johnson, Nestlé, General Motors, Novartis, P&G, Bayer, SC Johnson, and HP.

The news follows Resource/Ammirati being named agency of record for White Castle last month, as well as adding Nestlé Tollhouse to its list of Nestlé brands. Read more

Wednesday Morning Stir


-Ford released “Snowkhana Three,” an animated holiday video celebrating the year in pop and internet culture (video above).

-Leo Burnett Chicago created ad-centric emoji, called “Leoiji” for its annual breakfast.

-Booze-delivery app Saucey is running a promotion with Jack Daniel’s this Friday featuring Frank Sinatra impersonators delivering whiskey.

-McDonald’s is expanding its customization experience to new locations in an attempt to combat falling sales.

-Twitter unveiled its annual roundup.

-eMarketer takes a look at worldwide ad spending.

-Boston-based agency Winsper pitted Gen Xers against millenials in its holiday video.

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