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Thursday Odds and Ends


-Y&R Puerto Rico set up a vending machine to give customers toothpaste each time they bought candy in this Colgate spot.

-Minnesota’s Fallon was named social AOR for Cargill’s Truvia brand of artificial sweeteners, beating out six other agencies. (The brand is also based in Minnesota.)

-Mountain Dew on Twitter: It’s “already become invaluable to us.” - link

-Pinterest’s “interest following” feature: an ad goldmine? – link

-HBO paid a bunch of people to stand in Times Square and hold up signs to promote The Leftovers - link

-Apparently “oxt” (as in “let’s hang out oxt weekend”) is a thing now. – link

-Jeff Platón, formerly of Cisco, joined Silicon Valley’s Gutenberg Communications. (While at Cisco, he helped the company win an Effie.) - link

-Ogilvy names Jennifer Banovetz to SVP/group director of brand marketing - link

Three Agencies Remain in Hilton’s Hampton Review

hampton-logoHilton is in the final stages of a creative review for its Hampton properties, Adweek reports

Cramer-Krasselt, David&Goliath and GSD&M are preparing for a final presentation, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, the Santa Monica, Calif.-based consultancy managing the search. The winning agency will handle creative duties for Hampton Inn, Hampton Inn & Suites and Hampton by Hilton for markets “including the U.S., Canada, Europe, Latin America and the Asia-Pacific region.”

Young & Rubicam have been Hampton’s lead agency since 2011, when they took over for Draftfcb. They were defending in the review, which initially included over a dozen agencies, but failed to reach the final stages. Media, digital and public relations will remain with “OMD in Los Angeles, iCrossing in New York and Dallas and Emanate in New York, respectively.” Hilton expects to select their new lead creative agency for their Hampton properties by the end August.

Pizza Hut Names Deutsch LA Lead Creative Agency

pizzahutsmallPizza Hut has named Deutsch Los Angeles as its new lead creative agency, AdAge reports, taking over duties for McgarryBowen immediately. Deutsch is already lead creative agency for Pizza Hut’s Yum! Brands sister Taco Bell.

McgarryBowen won lead creative duties in a review this past September that included incumbent The Martin Agency, but now Pizza Hut has decided to change direction yet again. The Martin Agency had held the role since 2009. Pizza Hut’s move comes amidst slumping sales figures and the brand is looking to evolve its image. The company spent $247.4 million on measured media last year. Read more

Bruce Dunlop Has a Few Choice Words Following BDA’s Closure

357e718BDA Creative’s original founder Bruce Dunlop issued a statement following the agency’s closure, citing “disagreements with the board regarding the future direction of the company” and “changes planned by the new management team” for his departure in April 2012. Dunlop went on to form a new agency, Dunlop Goodrich, with partner Daryl Goodrich following his departure.

In the statement, Dunlop largely blamed the new management team for the agency’s failure, stating “The company was run down by people who didn’t understand for one minute how we had got to where we were, and what potential was left in a big forward thinking creative company. We had done all the legwork, and just had to continue to produce good work, which was always our ambition above everything.” He speculated that “If the energy that went into destroying the company had been focused on making it better, the story would have been very different today.” Dunlop also thanked “all those who made BDA a great company” for their contributions. You can read the full statement, courtesy of The Drum, after the jump. Read more

Thursday Morning Stir


-This marketing stunt for Shark Week, from TBWA and OMD, caused a minor panic in Canada (video above). link

-Microsoft announces largest ever round of layoffs. link

-PR agency Cohn & Wolfe combines with mobile shop Joule to form ME-24. link

-PlaceIQ has announced the addition of Ed Haslam as senior vice president of marketing and Dr. Phil London as senior vice president of product and technology. link

-Boston-based Connelly Partners announced an acquisition agreement with Mc|K Healthcare today. link

-Coca-Cola teams up with Channel 4 for latest in “Share a Coke” campaign. link

Wednesday Odds and Ends


-Los Angeles-based agency HelloDenizen strikes again with viral “Tiny Birthday for a Tiny Hedgehog” (video above). link

-LG uses clever banner ads to mock competitors’ inferior battery life. link

-Airbnb just rebranded, but is it enough to overcome its legal troubles? link

-GE teams up with JackThreads and designer Android Homme to create “a high-top sneaker based on the lunar footwear worn by Neil Armstrong and Buzz Aldrin 45 years ago this week.” link

-Agencies enter the final stages of a pitch for Amazon pre-Christmas campaign addressing negative brand perceptions. link

-Sony drops 8 million flower petals to promote new line of TVs. link

Erwin Penland Adds Pair of Creatives

Craig Melchiano

Full-service marketing communications agency Erwin Penland has announced the addition of two new creatives. Craig Melchiano arrives in the role of executive vice president/executive creative director and Bee Reynolds will take on the role of associate creative director. Both are newly-created positions at the agency. Melchiano and Reynolds, who happen to be married, both arrive at Erwin Penland from Goodby Silverstein & Partners and will relocate to the agency’s Greenville, South Carolina headquarters, reporting to Chief Creative Officer Con Williamson in New York.

As executive vice president/executive creative director, Melchiano will oversee the Greenville creative team on all accounts, including Denny’s, Microsoft and Verizon. He arrives at the agency with a 15-year advertising background at agencies including Wieden+Kennedy, and TBWA Chiat Day prior to his stint at Goodby Silverstein & Partners.

Read more

Mike Rigby Joins R/GA NY as ECD

Mike Rigby

R/GA New York has announced the arrival of Mike Rigby as executive creative director, brand. In the role, Rigby will “lead innovative and commercially relevant brand thinking and design across R/GA offices and capabilities in addition to advising clients on how they can effectively express, manage and grow their brands” while partnering with the R/GA business transformation team. He will report to  Global Chief Creative Officer Nick Law.

Rigby arrives at R/GA from Interbrand Australia, where his most recent position was executive creative director. Since arriving at the company in 2010, Rigby helped grow the office from ten to over seventy employees. Since his arrival, Interbrand Australia has taken home awards such as the Campaign Asia-Pacific Specialist Agency of the Year Award and a Cannes Design Lion. Rigby began his career at UK design consultancy The Chase, and has also worked at top British design agencies Pentagram London and True North. In 2012, he was elected as the president of The Australian Graphic Design Association (AGDA) New South Wales and transformed the organization, “helping to usher in a complete organizational restructuring, rebranding and repositioning program that has attracted a younger member base.” Read more

Wednesday Morning Stir

-Chambord says you should drink it “#BecasueNoReason” (video above).

-Video formats are getting shorter. link

-Microsoft is set to overtake Yahoo in digital ad space. link

-Ritz debuts first UK TV ad in 30 years. link

-Conde Nast is promoting its new online video hub with print ads. link

-Time Warner rebuffed an $80 billion offer from Rupert Murdoch‘s 21st Century Fox. link

-New browser extension decodes marketing jargon. link

Tuesday Odds and Ends


-MeUndies keeps it risque with “365 Days in MeUndies” (video above). link

-Six jingles you can’t forget. link

-Therese Hessler, formerly vice president of media at The Leffler Agency, is launching is launching TMH Agency, a Baltimore-based “advertising, media and public relations agency specializing in branding and creating direct response campaigns for both local and national clients.” link

-Mobile video social network Keek has named Iain Wilson as VP, EU Business Development. link

-New York City-based television ad targeting company Simulmedia has named Mainak Mazumdar as chief science officer. link

-Brand experience agency Jack Morton Worldwide “is expanding its global business to include new offices in Dusseldorf, Germany, and Seoul, South Korea, and building a new affiliation with Brazil-based agency, Mark Up.” link

-Anomaly Amsterdam has been appointed as agency of record for Carrera eyewear. link

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