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Wednesday Morning Stir

-Lg2 Quebec created this PSA (video above).

-Over half of UK millenials think brands can be a force for good, but 40 percent find brands’ social media tactics annoying.

-Intel has doubled its blog traffic in less than a year.

-How Campbell’s tomato soup became a legendary brand.

-Virgin Trains changes ad strategy in new campaign.

-There are some winners and a few losers in Publicis Groupe’s reorganization.

-Samsung is producing a sitcom about a fictional employee called “The Best Future.”

-Saatchi & Saatchi launches a new agency in Turkey.

-The Economist is emphasizing quality over quantity with its new ad measure.

Tuesday Odds and Ends

-Coca-Cola shares “The Happiest Thank You” (video above).

-Executive Producer Emily Fincher has joined production company Foodchain.

-The Marketing Store appointed Rob Morgan as senior vice president, Global Consumer Data Analytics Practice.

-Independent creative studio Portal A announced the addition of Evan Bregman as head of original content.

-San Francisco-based integrated brand experience agency Cibo announced the hiring of Keith Miller as vice president of client development.

-SimulMedia announced today the addition of Ari Osur in the newly created position of vice president, product marketing.

-PayPal takes on Apple Pay. link

UPDATED: Big Changes at Publicis

Some French dudeIn case you haven’t seen it already this morning, The Publicis Groupe officially rewarded Maurice Levy for his failure today by extending the current chief executive’s role until (approximately) The Avengers 3.

Despite the fact that Levy assured The Guardian that he would “not be seeking a new term” in the halcyon days of 2010 and that other reports had him set to leave next year, it seems that Levy will stick around at least until the approval of all accounts at the end of 2016 — and that he will leave in early 2017.

Obviously, “No clear successor has been appointed to replace Levy.”

Two former candidates will definitely not be replacing him, though.

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Tuesday Morning Stir


-Pampers ad from Beacon Communications, celebrating moms on their babies’ first birthday, goes viral (video above). link

-Coca-Cola brings back Surge for limited release on Amazon, sells out within hours. link

-Photoshopped CoverGirl ad used to protest NFL Commissioner Roger Goodell. link

-Native advertising is increasingly focused on direct response. link

-Scott Stowell, creative director of design studio Open, explains why creative professionals need to pay attention. link

-Dissolve is a start-up creating viral videos for brands, using stock footage. link

-Ad spending slows in second quarter. link

-A look at Charmin’s social media strategy. link

-Does this look like “Australia’s biggest wanker” to you?

Monday Odds and Ends


-We’re not sure whether this Canon spot from JWT London is a travel ad or an attempt to make American “football” look extra civilized by comparison.

-Havas Worldwide Japan named David Morgan its executive creative director. Prior to joining Havas, Morgan spent five years as ECD at Ogilvy Japan.

-In response to a tip indicating that a creative director and several other staffers had been laid off from SapientNitro, a spokesperson told us: “A small number of people have left the agency.  This is part of our normal course of business as we continually align our skills and teams to meet the evolving needs of our clients.”

-Mat Jerrett, who previously served as creative director for the Converse account at Anomaly, has moved to Translation. AdAge tells us he will lead creative for Champs and McDonald’s, and you can already see his name on the credits for the newest Champs campaign.

-London agency HeyHuman, which launched in April, announced the hiring of Shnoosee Bailey as creative director. Bailey, who brings more than 16 years of creative experience to the role, previously served as ECD at Saatchi & Saatchi X.

-The ADC doc on Lee Clow that we mentioned in March is available over at Vimeo on demand. (No, it’s not free.)

-Indie film production company Process launched a new company dedicated to the “creation and production of original branded content and commercials.” It sounds a lot like…an ad agency!

New Kastner CCO on the Appeal of Moving from a Big Agency to an Indie Shop

jamie reillyLast month we learned, via MediaPost, that Los Angeles indie agency Kastner & Partners (best known as Red Bull’s longtime AOR) had appointed a new CCO.

The agency recently made it official with a release announcing the hire of Jamie Reilly to run the shop’s creative department. The most interesting part of the story, though, is Reilly’s history: after beginning his agency career as an art director at Deutsch LA and freelancing for Saatchi & Saatchi and other shops, Reilly spent almost nine years at TBWA\MAL, the West Coast Apple-only agency that has, at times, seemed nearly as secretive as the client itself.

He then joined 72andSunny as a creative director in January 2013 before leaving at the beginning of this month to join Kastner.

We wondered what sort of trade-off could lead an experienced creative to leave a big name for a smaller, less-established shop.

Today Reilly gave us his take on the transition.

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Monday Morning Stir


-New spot by Verba of Milan brags that client Audi reached one million Facebook fans “without ever posting a single kitten.” (Video above via Ads of the World)

-End of an era? Anheuser-Busch InBev will outsource its media buying for the first time since 1992 (pitch finalists include MediaCom and Spark).

-W+K Portland ECD Mark Fitzloff shares some creative career tips with Fast Company’s Co.Create.

-WPP’s Sir Martin Sorrell wins…at cricket.

-New study says brands are embracing “programmatic” more quickly than agencies.

-The NFL is looking for a new CMO, because that would solve all of their problems…

-The Economist says the new advertising model looks a lot like the NSA.

Most Popular Posts from the Past 7 Days

Friday Odds and Ends

-Saatchi & Saatchi New Zealand rolls out “Robot” for ASB Bank (video above). link

-Upworthy takes a different approach to native ads. link

-Six resources for content creation problems. link

-DougSerge+Partners highlights “real heroes” for GoodLife. link

-Five brands using data for blog content. link

-KFC celebrates 30th anniversary in Japan with contest featuring unusual prizes. link

-McCann Worldgroup announced today that Prasoon Joshi has been promoted to chairman of McCann Worldgroup Asia Pacific. link

-Maxus London announced the appointment of Jonathan Wilson and Clare Chapman as managing partners. link

Sprint Kills Hamster Dead, Promises to ‘Simplify’ Creative


In what may be the least surprising news of the week, Sprint executives officially announced plans to “simplify” their creative efforts moving forward.

Yes, that means no more “Framily” and no more Frobinsons despite Sprint CMO Jeff Hallock’s earlier claims that the “decision is still to be determined.” Here’s the killer quote delivered by new President/CEO Maurcelo Claure at Goldman Sachs 23rd Annual Communacopia Conference (which sounds like an awesome party):

“Our plans are confusing [and our] marketing was a hamster talking to people. We are having a hard time selling the products.”

OK, now tell us how you really feel.

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