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Tiffany & Co. Wants Your Agency’s Media Pitch

hepburn_audrey_breakfast_at_tiffanys_132-227x300Holly Golightly’s favorite brand is looking for a few good agencies to pitch it: retailer Tiffany’s officially began its global media review today.

The news comes after the company chose Ogilvy as its global creative AOR back in February following a four-month search. (That agency’s status will not be affected by the new call for pitches.)

From Ad Age:

“The company has sent agencies a document requesting information and an introduction describing the goals of the pitch”

…which will concern the company’s $100M annual media spend.

The real issue here: Tiffany’s wants to work with a single agency rather than the multiple shops that now handle its media needs. The company’s sales numbers and stock prices are doing quite well, so victor, spoils, etc.

Wednesday Morning Stir


-BMW tests out the “Ultimate Racetrack” (video above). link

-Lykke Li‘s “Gunshot” — as heard in Havas WW & OMD’s new campaign for Pegeuot, is the UK’s most popular song in an ad this week. link

-Purity Vodka taps Joel McHale for online video series. link

-Providence-based agency Nail Communications won New England advertising trade organization The Ad Club’s first “Brand-a-thon” contest. link

-Imaginary Forces and director Grant Lau put together a promo for the second season premiere of The Bridge, entitled “White River.” link

-Global video advertising technology provider Ebuzzing has appointed Nick Minucciani as its vice president of sales, Midwest.

-International production company Savage has added Melissa Silverman to its directorial roster. link

-What marketers should know about human emotion. link

Tuesday Odds and Ends

-Steve Hall on why Lego should maintain its partnership with Shell. (A response to Greenpeace’s video, featured above.) link

-Sour Patch Kids Snapchat campaign is the first for a Mondelez brand. link

-Audience-targeted television advertising company Simulmedia announced the hiring of  Wendell Wenjen in the newly-created position of vice president, business development. link

-Havas Worldwide London created “The Joke Appeal” to raise funds and awareness for CLIC Sargent, “the UK’s leading charity for children and young people with cancer.” link

-Air New Zealand pulls flight safety video celebrating Sports Illustrated‘s Swimsuit Edition. link

-Liberty Mutual debuts new campaign, giveaway. link

Red Lobster Names Publicis Lead Creative Agency

RedLobster_ext2_cropped_959_487_90_c1Red Lobster has named Publicis Kaplan Thaler as its lead creative agency, reports AdAge.

The appointment follows a review, which Red Lobster started in April, after Darden decided to sell off the brand. Grey had been the brand’s creative agency after winning agency of record duties from The Richards Group back in 2010. According to AdAge, Grey did not participate in the review process, but retains creative duties for Darden brands Olive Garden and LongHorn Steakhouse. They also report that Olson, Barkley, and Interpublic’s Martin Agency were the other finalists in the review process, which was overseen by Pile & Co.

Mark Gilley, senior vice president, marketing at Red Lobster told AdAge that “the chain chose Publicis Kaplan Thaler because of its creative pitches, its existing work and digital and social strategy, the last of which is [a] particularly important element for Red Lobster as it moves more marketing dollars into digital,” adding that he admired how the agency’s recent work for Wendy’s “‘broke conventions’ in the fast-food category.”

Publicis Kaplan Thaler’s first campaign for Red Lobster, which spent around $156 million on measured media in 2013, is expected in the first half of 2015.

Can Advertising Change ‘Fauxsumerism?’

Window shopping

One thing posting on AgencySpy has taught us: marketers and creatives love a robust conversation.

On that note, we’d like to bring your attention to an alarming trend that doesn’t seem to show signs of fading away anytime soon: “Fauxsumerism.”

Essentially, those super-valuable Millennials would rather spend countless hours browsing online than ever actually buying anything. Numerous surveys and thought leadership gatherings have been dedicated to turning these perpetual browsers into buyers–but is it really possible?

Read more

Director Eden Tyler Launches LOOKER

LOOKER_Eden_TylerDirector Eden Tyler (photo above), known primarily for his work on fashion and beauty projects, has “teamed up with a roster of directors and integrated production resources” to launch LOOKER, a New York and Los Angeles-based production company specializing in beauty, fashion, celebrity and lifestyle content.

Before founding LOOKER, Tyler was with Original Films and Great Guns. He is known for “his beauty, real people and storytelling work” for brands including Johnson & Johnson’s Clean & Clear, Neutrogena, and Unilever’s Ponds. Tyler is joined by Paris and Los Angeles-based fashion and beauty director Jonathan Lennard and “avant-garde visual and musical impresario” Charlie Wan. The LOOKER directorial roster also features Andrew Kuykendall and Sean Hagwell. LOOKER seeks to position itself as “a key integrated production partner for agencies and brands,” while offering “a strong foundation in production and post production capabilities via its relationships with MAKE…and The Station.” Stick around after the jump for a sample of Eden Tyler’s recent work. Read more

Tuesday Morning Stir

-Creative production studio Juniper Jones created a new spot for software service-based content management system Squarespace (video above).

-Cyril Bedat joins Saatchi & Saatchi Singapore as global digital director, and will oversee Saatchi & Saatchi’s digital work for Pampers worldwide. link

-DDB Canada, Canadian Women’s Foundation launch “Donate Your Voice” campaign against sex trafficking. link

-Samsung offered free phones in exchange for underwater selfies in Lake Zurich. link

-Swedish design agency Snask created “the world’s first climbable poster.” link

-Here’s a list of all the 2014 Cannes Grand Prix winners. link

-Guardian Media Group sees surge to bottom line following sale of Trader Media Group. link

Monday Odds and Ends

-This crazy local ad comes courtesy of Arrowhead Advertising in Peoria, Arizona (video above).

-Here are your 2013-2014 Young Glory winners. link

-YP CEO David Krantz claims company was mobile-first “before it was cool.” link

-Visual Music rebrands with new website and logo. link

-Ulta Beauty names Mullen agency of record. link

-Next-gen advertising technology platform PulsePoint has appointed Mitchell Eisenberg as general counsel and senior vice president of corporate development.

Monday Morning Stir


-HBO is running this “Superclone” spot in India (video above).

-A look at Adidas’ World Cup social media team in Rio. link

-Saatchi & Saatchi Bulgaria searches for hybrid creative leader with online test. link

-TV marketers rush to keep up with the flood of new summer programs. link

-A comparison of Netflix native ads in The New York Times and Wired. link

-Ten trends shaping the global ad business. link

-MaryLee Sachs on “The Year of Independents at Cannes.” link

-How Twitter “holds its breath” during World Cup shootouts. link

Thursday Odds and Ends

pastriotic_delaware

 

-Carnival Corporation-owned Princess Cruises has appointed m/Six to drive its UK media planning and buying in the UK.

-IPG Mediabrands has launched a new social ROI measurement platform dubbed Performly. link

-Feel like being patriotic ahead of the 4th? Get some T’s that were designed by Minneapolis artist Craig Nordeen (one example above).

-Production company Caviar has signed Caviar has signed L.A.-based filmmaker Will Gluck for commercial representation.

-Merkle has acquired Charlottesville, VA-based search/digital marketing agency RKG. link

-McCann has picked up Diageo’s Cuervo business. Your turn, Sammy Hagar. link

-Carlsberg has launched a pitch for its global Tuborg account. link

 

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