It’s that time of the year and AgencySpy is ringing in the Advertising Week–ok, the middle of Advertising Week–with our hopefully annual soiree. This time, the venue shifts from Hell’s Kitchen to the Empire State Building, where we’ll be schmoozing, networking and boozing on October 5 right at the bottom floor of the iconic skyscraper at the Empire Room. We have no agenda except for people in the industry and across the media landscape to have a good time. As an added bonus, it’ll be quick and painless as it’s only from 6:30-8:30 so you have the whole rest of the night to get your shenanigans out of the way. Come one, come all. Here’s the link for details and to RSVP.
Here we have a 90-second rundown of what happens when you celebrate the new floor space at Brooklyn shop HUGE. Yes, the standard beer cups, chit-chat and awkward dancing are all in effect, but there’s one notable element you don’t see too often at an agency shindig: rollerskating. Well, guess there are worse ways to make use of an open floor. The video, shot and edited by HUGE ACD Matt Lawrence, aka Matt Lament (don’t ask) feels like some Williamsburg recruitment effort but at the same time takes us back to the days of 6th grade when were busting ass on the rink every Friday night–minus all the irony of course.
This year saw two centennials celebrated in the ad industry. June 23 marked what would have been the 100th birthday of David Ogilvy, with the agency that he co-founded, Ogilvy and Mather, honoring the Mad Man with an online video contest and a lavish ceremony at the Cannes Lions Festival.
And now, in case you slept on it, DDB Worldwide remembered Bill Bernbach‘ s 100th over the weekend. The agency co-founder/co-namesake was notable for taking a very hands-on approach to DDB as its CEO, with notable campaigns including Volkswagen’s “Think Small” series of print ads (1963′s “Snow Plow” spot for the automaker is above) and Life Cereal’s “Mikey” TV spots. In contrast to Ogilvy’s fancy party, DDB chose to instead just look at examples of Bernbach’s most celebrated work (pictured below). Oh, and Don Draperraised a glass to Bernbach’s memory as well.
In a statement regarding the centennial celebration, DDB U.K. chief client officer Nick Fox says, “When he co-founded DDB, Bernbach started a legacy – an agency that had the gumption to do things differently, with an honest approach that cut to the quick. DDB Worldwide was founded on the power of creativity, the ability to see things in a way others didn’t. The agency took the notion that social stance was no longer important but intelligence – appealing to customers not by what they did or didn’t have, but by who they were as individuals.”
For those interested in learning more about advertising’s “golden age” where personalities like Ogilvy and Bernbach made a name for themselves, you can pick up the recently published Andrew CracknellbookThe Real Mad Men. Until then, have the humility to admit that if you got a creative brief that said, “Sell Hitler’s car to America,” you would not hold a candle to Bernbach’s work.
While Chicago’s annual Lollapalooza music festival drew record attendance numbers this past weekend (with 270,000 strong over three days), the Windy City’s advertising scene was busy celebrating on its own, from big account wins to parties in the downtown streets.
In another edition of its spectacular “Creative Salons,” the folks at Energy BBDO welcomed Chicago-based commercial director Joe Sedelmaier (pictured below), the man behind the lens of iconic 80s spots including Wendy’s “Where’s the Beef?” and FedEx’s “Fast-Talking Man.” In front of Energy BBDO’s crowded lobby in the Wrigley Building on Thursday, the retired director played his reel and held an hour-long Q+A session, emphasizing the importance of casting when it comes to TV spots and how it’s a director’s responsibility to ensure that a spot that might not read well on paper becomes comic gold on the small screen. Energy BBDO’s employees were understandably in high spirits after winning half of SJ Johnson’s business the week before, with one employee confirming that the agency is in the midst of a rigorous hiring spree.
On Friday, thousands from the industry gathered on Grand Avenue in River North for the 15th installment of the Optimus Block Party. Considered by many to be Chicago’s go-to agency for post-production work, Optimus welcomed party-goers to their offices with jump rope contests, dancing, free alcohol and food as well as a live performance from National Air Guitar champion and Chicagoan, Nordic Thunder. For a nice wrap-up of the Chicago Ad Scene, view the Chicago Tribune‘s story from today here. A special thanks goes out to Energy BBDO and Optimus for making this a memorable weekend, Lollapalooza or not.
When they’re not updating their online slideshow, the folks at McCann New York as busy serving as party promoters from the looks of it. The agency sent out an invite to the afterparty for the Agenda Show, which is taking place today and tomorrow at Chelsea Art Museum in NYC. We’re not sure if the sound you hear is them rolling over in their graves, but the likes of Dali, Picasso and Warhol are revived in a series of promo clips for the Agenda soiree that were produced by McCann NY and its in-house edit shop, PostOp. Who knew all these famous artists were so in tune with the streetwear/action sports scene, which is what Agenda caters to? If you must, check out two more clips after the jump.
For those of you who are not partying overseas at Cannes and are stuck here in NYC, take solace that yours truly, along with some guy named Tony Hawk, will serve as judge and reveler at Wrath of Cannes. Yes, hometown agency Wood, Witt Dealy & Sons is throwing down another Coney Island soiree to mark the party, which bills itself as the “bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes.” Yeah, we can’t sum it up any better. Hopefully, we’ll see you there!
As you probably know by now, this year marks David Ogilvy‘s 100th birthday, and the marketing world is taking some time to honor the man who literally wrote the book on modern advertising. In addition to asking Ogilvy employees “What Inspires You?” for a video contest, the company is also turning Twitter avatars red in order to create an online mosaic of the birthday boy along with a #DO100 hashtag.
Now, it’s time to feel jealous. A very poetic statement reads, “At sunrise on June 23rd, the longest red carpet ever seen in Cannes will be rolled out along the entire length of the Croissette, leading to the steps of the Grand Auditorium, where a giant billboard stating, ‘On this day, 100 years ago, David was born to inspire,’ will commemorate the centenary. After dark, all the lights along the boulevard will bathe the pavement in red, setting the mood for the agency’s celebration at Le Grand Hotel.”
It sucks not to be invited, doesn’t it? Ogilvy and Mather Worldwide CCO Tham Khai Meng adds, “We wanted to pay our respects to the great man, but also to celebrate just what made him such a pioneer in this industry and how that can inspire people today. Where better to commemorate his creative legacy than Cannes?” Hopefully they’ll be serving red wine, too.
Yep, that dude taking shots with a gun to his head is Sid Lee CCO Phillippe Meunier. He sure looks like he’s having a great time, doesn’t he? Too bad we don’t know French to hear how much fun Meunier is having. There’s no way he could be asking for help to get out of his current situation, right? (Right?)
The guy behind him in full 80s garb is part of IHAVEANIDEA aka “The Community of the International Advertising Industry.” If you’re from Canada or live close enough to it, the organization is throwing a series of parties in Toronto and Montreal for advertising pros called “The Schmooze.” To encourage attendance, they’re going from agency to agency blasting the Top Gun soundtrack and presenting creative directors with liquor. Meunier’s going to be there, are you?
It’s been, oh, six months or so since AgencySpy last threw a party, but with the temperatures changing for the better up here in NYC, now’s a better time than any for some some schmoozing and imbibing. The venue of choice this time is the Empire Room in the Empire State Building (if you don’t know where that is, click here) and the shindig lasts from 6:30-8:30. We’re not sure how much drunken revelry can go down on a Tuesday night, but let’s find out, shall we. Yours truly will play host, of course, so come say hi to the bearded Indian lad in the bright orange button-down. If you still haven’t RSVP’d to the event, which includes drink specials and free appetizers to nosh on, register here.
So what if it’s getting a bit chilly up here in NYC, nothing a little booze and some trivia can’t cure! PRNewser editor Tonya Garcia and I will be playing hosts tonight for an AgencySpy/PRNewser shindig at Turtle Bay from 6:30-8:30pm. Come in from the cold and enjoy drink specials and complimentary appetizers while you test your knowledge in all things media/advertising/PR. We can’t say how easy or difficult the questions are or how good my Trebek impression will be, but guess it just depends on how soused you all are by the time the game starts. Anyhow, registration (it’s free!) is still open and you can get full details including address, etc. here. Join us, will you?