TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Social Media

Ignited Promotes New Bravo Series with Social Campaign

Ignited has a new social campaign promoting Bravo’s new series, Online Dating Rituals of the American Male, which premieres March 9th.

The new campaign is tied to a promoted post on Buzzfeed examining “The 10 Types of Guys You Find On Every Dating Website.” At the end of the post, readers are invited to take a short quiz to discover which of “six species of men that exist in the dating wild” they are or is their type. After completing the survey, @BravoDating will tweet one of six video results: Catchitis Perfecta (“Mr. Perfect”), Clinger Onis (“The Clinger”), Doublis Bookeris (“The Player”), Love Seekitis ( “The Romantic”), Liaris Apperancean (“The Liar”), and Predatorus Obnoxious (“The Predator”). As you can imagine (this is Bravo we’re talking about), these are pretty silly. The narrator treats the subjects like he’s narrating a nature documentary (thus the latin species names); it’s easy to imagine David Attenborough providing the narration. You can check out “Liaris Apperancean” above, and stay tuned for “Doublis Bookeris” and “Predatorus Obnoxious,” along with credits, after the jump. Read more

Iris Launches ‘Fast or Fail’ Game for Adidas Featuring Lionel Messi

Iris has launched a new campaign for Adidas called “Fast or Fail,” to promote Lionel Messi‘s new adiZero f50 Messi boot.

The campaign is centered around “an innovative real-time reactive game experience requiring players to beat opponents down an endless pitch and reach Rio de Janeiro in the fastest time possible.” Players will be given the opportunity to win tickets to the 2014 FIFA World Cup to see Lionel Messi play. In an interesting twist, the game is driven by social media — with “more mentions of Messi, the faster you go in the game.”

Iris also created a “Fast or Fail” video to promote the game and the new Messi boot. To create the video, they shot Messi on a green screen backdrop, and then worked with “Media Monks to create the CGI-built polygonised world you see in the game and film.” You can check out the 1:35 video above, and head here to try your hand at the #fastorfail game.

 

W+K Portland Explores ‘The 7 Wonders of Oregon’

W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called “The 7 Wonders of Oregon.”

The :60 anthem spot features all 7 “wonders of Oregon,” attempting to “inspire active travelers looking for authentic experiences” with Oregon’s natural landmarks. While Oregon’s natural beauty speaks for itself, the production of the spot was no small task. It was “carried out by a crew of 15 people shooting for 14 days straight and driving more than 3,000 miles across Oregon, often camping along the way.” All of the individuals involved were “Oregonians with a genuine passion for the wonders they are representing” and the spot is clearly a labor of love.

“This is some of the strongest work for Travel Oregon in our 25-year history of working together,” W+K chairman co-namesake Dan Wieden says, adding, “What I really like about the creative, aside from how beautiful Oregon looks, is it gives people a checklist of things to see and do.”

In addition to the anthem spot, the integrated campaign includes digital, social, search, public relations and consumer engagement elements. The latter includes “an influencer tour, targeted media outreach, a program to surprise and delight visitors, and a Facebook sweepstakes to drive visibility and fan acquisition.” In the social realm, visitors are invited to share their Oregon photos with the hashtag #traveloregon, with top picks on Travel Oregon content channels “to inspire others long after the paid media portion of the campaign concludes.” In a nice touch, the digital campaign includes not only trip inspiration, but also trip planning tools and resources such as itineraries, links to purchase plane tickets and special travel deals on TravelOregon.com. If I wasn’t already dying to get to the Pacific Northwest, this campaign would do a pretty good job convincing me that Oregon is a great travel destination. Stick around for credits after the jump and go here for more :30 efforts for the campaign. Read more

W+K Launches New Facebook Campaign, On Couch Skis

Well, W+K has certainly moved on from the “Everything is like Facebook” approach they used in 2012 to launch their relationship with the social media giant. The agency’s newest campaign demonstrates how Facebook can facilitate events like a couch ski race.

The “Couch Skis” spot (featured above) shows a group of youngsters getting the word out about their winter “couch race” via Facebook. A large group of friends cheer as the two couches speed down the snowy hill, followed by the tagline, “Whatever the event you always have a team.” The new approach makes a lot more sense than the one W+K employed early on, and they certainly make couch racing look like fun.

Another spot in W+K’s new campaign shows how Facebook can help you find the right tango instructor, working backwards chronologically from a successful lesson to a friend’s suggestion of the instructor on Facebook. A third spot shows a series of wedding photo and poses the question, “Why have one photographer when you can have a hundred?”

The new ads have been shared by Facebook on YouTube, and, of course, on Facebook — where, Mashable reports the social network has disseminated the videos in users’ News Feeds using Promoted Posts. There are currently no plans to air the new spots on TV according to the site. Stick around for “Tango” and “Photographer” after the jump. Read more

Care to ‘Share the Sofa’ with Champions League Stars for Heineken?

DDB and Tribal Worldwide Amsterdam have an interesting social campaign brewing for the beermeisters at Heineken.

Entitled “Share the Sofa,” the campaign invites fans to join star UEFA Champions League players on Twitter for a chat during select games. Players involved include Ruud Gullit, Ruud van Nistelrooy, Owen Hargreaves, Hernan Crespo and Fernando Morientes. Owen Hargreaves was featured recently, with his “Share the Sofa” generating 2,600 tweets and 55.6 million social impressions. Dutch star Patrick Kluivert was the most recent player to be featured, during Tuesday’s Manchester City Vs. Barcelona match.

Fans questions need not be about sports, but can range from “What’s your favorite sandwich?” to just about anything. While it’s easy to be cynical about the overcrowded social media marketing space, this seems like a fun initiative offering fans real insights into their favorite players (even if it’s just their favorite sandwich) with a unique opportunity to ask them just about anything. The initiative makes good sense for Heineken as well, offering a large part of their fan base (those looking for watery beer to guzzle during matches) a unique second screen experience they’ll associate with the brand.

Yes, #Vegas is Handing Out Presidential Pardons Today

In honor of Presidents Day, the folks behind LasVegas.com/Vegas tourism are offering full presidential pardons for your long weekend debauchery. To get your Twitter-based absolution, just confess your sins and tweet #VegasPardon. Or if you just so happen to be at the Las Vegas airport today, you can get pardoned in person and start your shortened work week anew tomorrow.

And Now, a Quick Thank You from 10-Year-Old Facebook

My my, where does the time go? Well, Facebook as you may know has officially turned 10, and with that, the social network has teamed up with L.A.-based production company Strike Anywhere to say thanks in a matter of  60 seconds. Seeing as Facebook’s 10, the parties involved probably figured why not show how other kids from across cultures celebrate this auspicious birthday? The clip above is quick, cute and brings back those ol’ childhood memories. We’re gonna go shed some tears now. Credits after the jump.

Read more

Stack Helps Nivea Men with ‘Life Hacks’

Integrated agency Stack has launched a new campaign for Nivea Men Originals sharing “life hacks” to help make life a little easier for Nivea Men customers.

The online campaign launched today with the first “Life Hacks” video, which shows a bloke suiting up for a Sunday football (soccer) game while utilizing a series of lifehacks. These hacks include throwing wrinkly laundry in the tumble dryer with an ice cube instead of ironing (I’ve got to try that one), using rechargeable batteries in your remote, putting smelly shoes in the freezer to eliminate unpleasant odors (may cause cold feet), and others.

The “Life Hacks” campaign, which will appear across social media channels such as YouTube and Facebook, was designed around “the truism that men use the internet as a source of how-to guides, tips and new information,” explained Stack CEO Liz Wilson. “Life Hacks offers an original yet relevant way to engage with the audience who consider men’s skincare regimens as elaborate and cumbersome. It is a fun way of busting that myth.”

Check out the full video above, and keep your eyes peeled for more “Life Hacks” from Stack and Nivea Men in the near future.

Toronto Silent Film Festival Creates Awesome Interactive Instagram Campaign

What with all the silly social media campaigns and stunts that fill our inbox every day, it’s incredibly refreshing to see a project that demonstrates how to “hack” a well known platform in a smart, strategic way. And no, I don’t mean create a top-heavy Facebook app that crashes when you try to vote for some stupid brand idea.

From Toronto-based Cossette comes the “Instagram Time Machine,” part of a campaign for the Toronto Silent Film Festival. Now, if looking at Instagram your mobile phone vertically (or via desktop view), this makes no sense. “Why are there photos of just white spaces?” you may ask. But, if you turn your phone horizontally, voila! A virtual tour celebrating a century of silent film’s greatest star, Charlie Chaplin featuring videos, old movie posters, etc. Now THIS is a smart, innovative new way to use Instagram.

Now, as with any social “hack,” this has its limitations. There’s the aforementioned inability to make this work on a desktop (unless, i guess, you turn your monitor sideways). There’s also the issue of following this account, as it’s not going to be sending any new photos anytime soon due to its already completed structure. But, for five minutes, it’s a really ingenious thing to play with, even if you couldn’t care less about silent film. Good on Cossette, and if this thing gets more eyeballs, expect to see copycats creeping up next week. Search for “TSFF2014″ on Instagram to find the account, and view credits after the jump.

Read more

McCann Erickson Launches ‘Not-So-Super’ Campaign for NY State Anti-Trafficking Coalition

McCann Erickson has launched an integrated social media campaign called Not-So-Super to raise awareness about sex trafficking for the New York State Anti-Trafficking Coalition.

“Sex trafficking is commonly perceived as something that happens far away, in other parts of the world. We are eager to try to change that perception.” said Tom Murphy, co-CCO of McCann New York. Because of this, it’s all too easy for people to dismiss the sex trafficking epidemic as something that doesn’t concern them, but it’s a very real issue much closer to home than many suspect.

McCann’s “Not-So-Super” campaign shines a light on the sex trafficking epidemic happening in New York, elsewhere in this country, and all over the world. “It is the buyers of commercial sex who drive such a high demand that girls as young as 12 are trafficked across state lines to meet it. We need to address the day in and day out demand to bankrupt this so-called business model and put an end to the buying and selling of young girls once and for all,” says Sonia Ossorio, President, National Organization for Women – New York City. So McCann is hoping their campaign can help curb the demand for commercial sex, which spikes around big events like the Super Bowl, that leads to the exploitation of women and children by pimps and sex traffickers.

At the center of the campaign is the “Not-So-Super” website and the above video, a harrowing look at the victims of sex trafficking and the increased demand placed on sex workers during the Super Bowl and other big events (accompanied by an increase in the likeliness of physical abuse at the hands of their clients and pimps/traffickers). It’s hard to watch, especially on the Friday going into Super Bowl weekend, but it’s an important message that needs to be shared and a stark reminder that some dread the impending arrival of the big game. The website also offers a telephone hotline for people who are or may know victims of sexual trafficking, and a variety of other resources. The full campaign will “span film, print, street activities, a website and twitter initiatives.” Hopefully, “Not So Super” can help make a difference for victims of sexual trafficking at one of their most vulnerable times of the year.

<< PREVIOUS PAGENEXT PAGE >>