We're fascinated with spokespeople. How they get chosen. How they choose and the inevitable results. That's why our ears perked up when we read that Michael Jordan is back in the shilling game. Do you still want to be like Mike? Levi's hopes so. The jean maker has teamed up with Nike to create the Jordan Brand featuring the 23/501 label of products for men. Beginning March 1, these "co-designed" products can be yours including the limited edition Air Jordan's for a cool $395.

Before you poo-poo Jordan's star wattage consider that there's already a black market brewing over on Craigslist.com.

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