What do you get when you take one Rumer Willis (that daughter of Bruce Willis and Demi Moore), add a touch of Pete Wentz of Fall Out Boy, and a chunk of Wilmer Valderrama of the 70's Show?
A Wal-Mart ad! Well, sort of anyways. OP, the summer time brand of all brands, has selected the trio to be the face of the brand's Wal-Mart only line and associated campaign.

I get Wentz, totally, and Rumer has been all over the Teen People and Elle Girl pages for the past six months. What I don't get is Wilmer. Sorry. Isn't he so over? Yes, he's going to be in the movie remake of Chips, but that only adds to the "over" argument if you ask me.
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