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Chevy Revives 1974 Jingle for Baseball-Themed TV Campaign

During MLB Opening Weekend, a round of new TV spots debuted for Chevy from Spike Lee/DDB collaboration, Spike DDB. The campaign stars Detroit Tigers pitching ace Justin Verlander and recent slugging addition Prince Fielder (above) mumbling a 1974 jingle that compares the automaker to the ultimate American items (“baseball, hotdogs, apple pie and Chevrolet”). For a blast from the past, here’s Chevy’s anthem of material patriotism from almost 40 years ago:

As both Verlander and Fielder are under 30, there’s probably no way the pair were familiar with this Chevy campaign prior to exhibiting their singing and acting chops in these spots. But, coming off a sweep that embarrassed the Boston Red Sox, there’s no way Tigers fans are going to call out their heroes for manufacturing nostalgia. Watch the other two spots after the jump and visit the Chevy Baseball website here.

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