PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Chiat LA Alum Takes on GCD Role at Deutsch

The snark well hath runneth dry for a moment so let’s just say Brett Craig has now joined the Dr. Pepper group at Deutsch L.A. as GCD following a similar stint at TBWA\Chiat\Day, where he played a senior creative role on the then-existing Call of Duty biz (remember this?) as well as Tostitos and Pepsi. Craig, in fact, spent most of his career at Chiat, initially joining in 2000 and moving up the ladder from copywriter to ACD to group creative director, spearheading creative work for other accounts including Sirius XM, Energizer, Ballpark Franks and Nissan in the process.

You might remember Craig from his contributions to Pepsi’s “Refresh Everything” campaign as well as this peculiar Will.I.Am./Bob Dylan Super Bowl ad mashup for the soft drink giant.

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!