Choice Hotels are a conglomerate of hoteliers you may be familiar with: EconoLodge, Comfort Inn, Clarion, Comfort Suites, Rodeway Inn and Clarion Suites. Today we’re hearing the company has chosen a Boston’s Doner, a claim that Choice Hotels representation would not confirm. The company did assert that they’ve chosen a new agency, but stated more information will be made available later this week or next.
According to AdWeek, the account was handled by Arnold in Boston. The Havas agency became AoR in 2000.