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Chris Paul Bumps into ‘Cliff Paul’ in Latest State Farm Spot

L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and director Craig Gillespie (the guy who helmed Lars and the Real Girl and the Fright Night remake), we learn that Paul has an identical twin brother who happened to accidentally get separated from him at birth. Though the pair take two different career paths, with “Cliff Paul” becoming a State Farm rep (of course) their fundamentals remain the same. At the very least, this cute installment for the insurance brand (wait for the twins’ brief reunion at the end) gives poor Aaron Rodgers a breather from more kids’ heckling–at least for now. Credits after the jump.

Client: State Farm
Agency: Translation
Chief Creative Officer: Chris Cereda
Associate Creative Director, Copywriter: Emily Sander
Associate Creative Director, Art Direction: Danielle Thornton
Copywriter: Jamie Cohen
Executive Producer: Peter Ostella

Production Company: MJZ
Director: Craig Gillespie
Executive Producer: Emma Wilcockson
Line Producer: Line Postymr
Director of Photography: Gyula Pados
Stylist: Mike B.
Editorial Company: Bikini
Editor: Avi Oron
Assistant Editor: Gustavo Roman
Post Producer: Brad Wood
Post Executive Producer: Gina Pagano
End Tag Graphics: Alejandro Ussa, US54 studio
Sound Mixing: Heard City
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Sound Mixer: Evan Mangiamele
Sound Mixer: Eric Warzecha
Music, Sound Artist: Felt Music
Producer: Alex Lodge
Visual Effects: Eight VFX NY
Executive Producer: Baptiste Andrieux
Executive Producer: Shira Boardman
VFX Producer: Yannick Leblanc
Flame Artist: Joe Vitale
Flame Artist: Christopher Memoli
VFX Producer: Doug Scruton

 

 

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