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Chrysler Steers Dealer, Retail Biz Towards Doner

Chrysler continues dishing out portions of its ad business to an array of agencies, this time awarding Doner its dealer/retail account, which could be worth an estimated $500 million in billings next year. According to Adweek, Doner’s assignment is to produce dealer and retail-oriented ads for Chrysler, Dodge and Jeep as part of a year-end effort to clear lots. Lord knows after losing Mazda nearly six months ago, Doner sure could use a major boost like this. The Southfield, MI-based agency is also one of handful of shops in the running for Chrysler’s brand advertising, says the automaker’s CEO/chief marketer, Olivier Francois.  Read more at Adweek here.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!