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Chrysler Steers Dealer, Retail Biz Towards Doner

Chrysler continues dishing out portions of its ad business to an array of agencies, this time awarding Doner its dealer/retail account, which could be worth an estimated $500 million in billings next year. According to Adweek, Doner’s assignment is to produce dealer and retail-oriented ads for Chrysler, Dodge and Jeep as part of a year-end effort to clear lots. Lord knows after losing Mazda nearly six months ago, Doner sure could use a major boost like this. The Southfield, MI-based agency is also one of handful of shops in the running for Chrysler’s brand advertising, says the automaker’s CEO/chief marketer, Olivier Francois.  Read more at Adweek here.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!