Cliff Freeman’s Transition Post-Snapple
On the third of October, MarketWatch reported that New York based Cliff Freeman lost the Snapple account to Deutsch LA. For Deutcsh, the win meant reigning in the second half of the recently won Dr. Pepper account — the agency now holds all of Dr. Pepper Snapple Group on its roster; but we hear Cliff Freeman is suffering after the loss.
An agency representative would only go so far as to say that the shop is “going through a transition.” Yeah, who isn’t. That was in response to a question regarding rumored layoffs, which got wind of today. We have no further details to share; only condolences if they’re true. CF handles Quiznos, Baskin Robbins, Bonefish Grill and Quamut.
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