Yesteday we told you that BBH London laid off about 40 staffers. Ivan Raszl, who runs AdsOfTheWorld (a site owned by our parent company WebMediaBrands) commented on why he thinks there are so many layoffs these days. .

“I think these layoffs aren’t just the economy talking. Many functions lose importance because of technology. Trafficing is taken over by electronic job bags at smaller agencies and reducing staff at larger ones. Finance staff gets leaner for the same reason. Most presentations are now done digitally, yet another support staff is cut, such as mock-up artists (or whatever they are called in the USA). Etc. The only core function that will not be cut is creatives, because that’s the last thing technology will be able to replicate.”

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