While Publicis Modem created this spot for Yoplait to raise awareness for breast cancer and simultaneously indulge our juvenile tendencies in the process, one soul took it upon themselves to look beyond the serious intent of the spot and stand up for what’s really right: the littler agency folks getting overlooked in the credits. A commenter by the name of sharonh1118 issued this frustrated gem as a result:

“I am so tired of seeing every one get credit for creative work – even the colorists! But no where do they credit the Marketing teams either client or agency- not the account people , the planners! tit totally amazes me! Who worked on the strategies , got the insights? and most likely sat with the creatives to help them.”

It twas wise of him/her to mistakenly (or not) include the word ‘tit’ in the commentary as the responses show.

More: “Comment of the Day: On Layoffs from AdsoftheWorld’s Ivan Raszl”