PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Comment of the Day: Someone Goes Tit-for-Tat for the Sake of Account/Planning People

dunce-cap.jpg

While Publicis Modem created this spot for Yoplait to raise awareness for breast cancer and simultaneously indulge our juvenile tendencies in the process, one soul took it upon themselves to look beyond the serious intent of the spot and stand up for what’s really right: the littler agency folks getting overlooked in the credits. A commenter by the name of sharonh1118 issued this frustrated gem as a result:

“I am so tired of seeing every one get credit for creative work – even the colorists! But no where do they credit the Marketing teams either client or agency- not the account people , the planners! tit totally amazes me! Who worked on the strategies , got the insights? and most likely sat with the creatives to help them.”

It twas wise of him/her to mistakenly (or not) include the word ‘tit’ in the commentary as the responses show.

More: “Comment of the Day: On Layoffs from AdsoftheWorld’s Ivan Raszl

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!