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Cool: Your Dreams of a Star Wars/Adidas Crossover Have Come True

Adidas agency Sid Lee launched this pretty badass spot to promote the brand’s new limited Star Wars line of shoes and shirts. In what’s truly a game of pop culture potpourri, we have the Death Star, David Beckham, Daft Punk, Snoop Dogg, TIE Fighters, X-Wings, Darth Vader and a remix of the “Imperial March”. According to Canada’s Marketing mag, highly protective George Lucas approved of all the storyboards before filming began. Let your geekdom ring.

More: “Adidas ‘Brotherhood’ Campaign Spawns a Lawsuit

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!