Adidas agency Sid Lee launched this pretty badass spot to promote the brand’s new limited Star Wars line of shoes and shirts. In what’s truly a game of pop culture potpourri, we have the Death Star, David Beckham, Daft Punk, Snoop Dogg, TIE Fighters, X-Wings, Darth Vader and a remix of the “Imperial March”. According to Canada’s Marketing mag, highly protective George Lucas approved of all the storyboards before filming began. Let your geekdom ring.
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