Deutsch LA is adding more creatives to its Volkswagen team as the agency’s announced that it’s hired Matt Ian as EVP/GCD. As a result, Ian is now teaming up with Michael Kadin, a fellow Art Center College of Design alum, to lead creative initiatives on the automaker’s account. Ian arrives from Crispin Porter + Bogusky, where he was a creative director on the Microsoft Windows business.
Prior to CP+B, Ian spent nine years at BBH New York, where he was involved in the creative that helped launched Axe in the U.S. while also serving as writer/director on other accounts including Johnnie Walker and Levi’s. During his career, he also held creative posts at TBWA\Chiat\Day and Ogilvy. Deutsch LA CCO Mark Hunter says of Ian in a statement, “From his outlandish yet brilliant work on Axe, to the deviant blue-blooded Smirnoff Raw Tea sipping homies, he is a real talent who moves the needle for brands. I’m very excited to have him join our team, work with Michael, and take the Volkswagen work to new heights.”