TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Cramer-Krasselt Takes Home Edward Jones

highfiving.jpg

Cramer-Krasselt in Chicago has been selected as lead agency by financial services firm Edward Jones according to Adweek. The shop beat out incumbent Kirshenbaum Bond + Partners in New York and TM Advertising in Dallas in the final round. Greed, Sex, Drugs & Money were also up for the spot, but resigned from the competition in order to secure Compass Bank.

This is the latest in a string of wins for C-K’s that include the Kentucky Derby, Mohawk Flooring, Johnsonville Sausage and Rayovac. Congrats to them. Peter Krivkovich, president and CEO of Cramer-Krasselt/Chicago, told ad journalist Lewis Lazare that the agency “is well-positioned for 2009 because it has maintained tighter margin controls than other agencies.”

Interestingly, the agency has been charged with creative, media, online, search, social media and direct chores. This is one of the first times that I can recall seeing “social media” as a very distinct duty listed in a press release.

More: The Rise Of The Chicago Creative Club

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!