Have you heard about the movement to create the Humanitarion Lion award for Cannes? If not, check out the short video above to learn more about this potentially wonderful award. The premise: Agencies have a year to create a great idea that somehow helps the world, sponsorships are made available, and the winner's idea gets the accolades and the money to make their idea come to life.

What can it be? Anything — a product, movie, program, hands across America, or whatever. Contingencies: each agency entering Cannes in any category must create an idea and submit it on a one page Word document. Entry is free, though, and the award itself is worth 14 points — making it the most valuable, and therefore highly sought after. Great, right?

We think so — but do you? What problems could arise from such a project? We'll let you hash it out below, but in the meantime watch the video above for more info, then hop over to the Humanitarian Lion Web site if you want more info.

The video below is in support of the idea, and puts Whopper Virgins in its place. Two birds, one virgin.

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