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Dallas ADDY Crew’s 2013 Mantra: Who Needs Babies When a Trophy Will Do?

Those ad-obsessed folks at the American Advertising Federation are back with another silly call-for-entries campaign for the Dallas ADDYs, using this tagline for the 2013 awards: “Trade Your Baby for a Trophy.” Yep, you read it correctly, but as you see in the video above and on the 2013 Dallas ADDYs site, the little tikes are being used as an analogy for ideas. Very clever. Hometown agency The Richards Group was behind the clip above, which to be honest pales in comparison to the absurd promos that wrapped up the 2012 awards. While this may not necessarily light a fire to enter, let us tell you that you only have until tomorrow, Dec. 12, to send your “idea baby” and make deadline. Godspeed.

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