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Archives: February 2008

The Cool Kids Are Headed To India

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We very rarely spend any time gazing at the ad industry in other countries. America is big and bad enough to keep us quite occupied, but we couldn’t help taking note of The Advertising Agencies Association of India’s (AAAI) annual festival, Goafest, which kicks off on April 3rd.

Goa. When we hear the name, we immediately think of acid trips, our DJ dreams and the late 90s. Got a feeling that this festival isn’t going to quite be like that. Yet, the festival does start with an “Industry Conclave,” which is to be a hot headed debate between eminent professionals including: Donald Gunn, the author of the famous Gunn Report; One Club’s Kevin Swanepoel (the must be on some awards ceremony exchange program shit); John Harlow, the founder of Naked; Craig Davis, worldwide creative chief of JWT; Scott Goodson, founder-CEO of Strawberryfrog; Saatchi & Saatchi NY’s chief creative officer Tony Granger; and CP+B’s Alex Bogusky.

“The objective is to present young professionals the opportunity to interact not just with Indian gurus but also meet international personalities extremely well known in their respective fields,” said Goafest 2008 chairman Jagdip Bakshi.

Well, you can check that one off of the list. The only person missing from the roster is Droga. Hmm… and are they not covering interactive? What a strange omission.

AAAI president Madhukar Kamath said that:

“The coming together of AAAI and Ad Club is a landmark event made possible by the desire of the entire industry to have one award and one glorious festival.”

Glorious? That sounds like way more fun than Advertising Week could ever dream to be. Find out more about their top prize, The Abby, here.

Men Vs. Women – Let’s Get Down And Dirty

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In our ever noble attempt to get to the bottom of this advertising business, we asked you guys to count up all the chicks and dudes in your office and file them into little boxes – creative vs. accounts/producers. With only a few responses in, we decided to make talking to us a bit easier and thus, increase the amount of responses. Yeah, duh. Please take the three question survey here.

Hoorah! Thanks. Hopefully, we’ll find out if the business is actually tilted – creative versus accounts, men versus women – and just how much so. Tell your friends at other agencies. Spread the news. This may put an end to a lot of misconceptions or confirm a lot of opinions, which is more likely, but science is better than dogma, no?

Better Than An MBA

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This month’s Portfolio, the sexy (wo)man’s business magazine, has an article on the Brancenter at Virginia Commonwealth University in Richmond, Virginia. It covers all the basics:

- the building designed by Clive Wilkinson—the architect behind Google’s “Googleplex” headquarters and Chiat/Day’s office outside of Los Angeles

- the school’s ranking by Creativity magazine as the country’s best ad school

- the shifting focus of curriculum to include brand management and next year, creative technology

- Michael Roth, C.E.O. of the Interpublic Group, plede of $1 million to establish “a pipeline of talented people in our industry.”

Whoa, whoa, whoa. Rewind. Did you know that? We didn’t it, as it happened before our time in June 2007. To pay for that fancy new home, the school had a $1oM drive for the funds. Interpublic saw a good thing and become the lead donor of the cause, right behind Yahoo. Does this mean that ad focused Yahoo and Roth get first dibs on the graduates?

The school offers environments much like the real such as teams of planners, producer and creatives working together; projects where elements of the campaign are out of the student’s control (welcome to life with a client), all nighters and teachers like Mark Fenske dolling out criticism harsher than anything Simon Cowell or alternatively, Rich Silverstein could ever dream of.

If you pry Roth’s hands off some of these kids and can battle ax your way through the 125 recruiters who show up every year, we highly suggest picking one up.

Do You Still Want To Be Like Mike?

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We’re fascinated with spokespeople. How they get chosen. How they choose and the inevitable results. That’s why our ears perked up when we read that Michael Jordan is back in the shilling game. Do you still want to be like Mike? Levi’s hopes so. The jean maker has teamed up with Nike to create the Jordan Brand featuring the 23/501 label of products for men. Beginning March 1, these “co-designed” products can be yours including the limited edition Air Jordan’s for a cool $395.

Before you poo-poo Jordan’s star wattage consider that there’s already a black market brewing over on Craigslist.com.

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The Ad Council Is (Yawn) Launching A (Sigh) Newsletter

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The Ad Council has launched an online newsletter. Next thing you know, they’ll be catching onto the whole burning information to CDs thing. This first newsletter focuses on advertising’s pro bono work including DraftFCB’s environmental work, Ogilvy Mather’s child abuse campaign and McCann Erickson’s domestic violence message. Yawn.

Feh Tarty Blogs The Andy’s (Drinking) Process

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Feh Tarty, who was up for our Hottest Man In Advertising Award, is now blogging from the Andy’s where he is judging for the 2008 competition. Ain’t so easy, is it Tarty? The talented Goodby CD is keeping track of the free booze (“In the evening Yahoo sponsored cocktails for all the judges and the Advertising Club members at The Summit Restaurant in Australia Square.”), the butt loads of work (“Lunch was really fun, but the last thing I expected was to be handed an assignment after I sat down.”) and the fights (David Droga and Susan Credle almost got into a fisticuffs about the youthful embrace of the Sydney business market and their success rate.”)

Tarty seems to be having a good time over all and is full of pertinent and riveting information like:

“Not only are judges not allowed to vote on work from their respective offices, they are also not allowed to vote any work from their network. That didn’t work out too well for Susan Credle because that meant she could barely vote on anything. Andrew Keller found a loophole by voting on his own work he had nothing to do with.”

We’re not really sure what Teh means by the last line up there, but Susan is a rare breed, an ECD at BBDO NY. Andrew’s home base is CP+B.

Oh! And more drinks -

“After that work out, David Nobay took us to his old watering hole across from Saatchi & Saatchi Sydney until our night’s big event.”

Seriously, raise your hand if you are half way to being an alcoholic from working in the biz. We should all get together and file a class action suit against the 4A’s. In the meantime, we’ll be keeping an eye on cutie boy Tarty and the shenanigans taking place in Sydney.

Work Day Time Waster: Meet Alex Grossman

Meet Alex Grossman. He’s one of the few, proud and the brave who have made the leap from full-time advertising grunt (Butler, Shine, Stern; Goodby, BBDO)) to certified freelancer. Being on the 1099 tip, he’s naturally got a blog and a website. He also has YouTube video or videos. A lot of them. He happens to be a screenwriter and actor of sorts, too. Above find one in a series of commercials for the Los Angeles Jewish Film Festival promoting the inclusion of Jews in mainstream Hollywood. Ha. Ha. Enjoy.

GSD&M Adds More New Blood To The Body

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GSD&M recently hired Mark Taylor away from Crispin Porter. Now, the agency has added David Hennagin from Bernsten-Rein to be in charge of the agency’s direct marketing efforts. This will directly pertain to Greed, Sex’s current clients AT&T and Southwest Airlines.

Hennagin also pulled stints at DDB and TBWA. He replaces Jim Warren who is now a Transactional Marketing Executive, Direct to Consumer with an emphasis on Brand and Direct Integration (whew!) according to LinkedIn.

You know what we think? This isn’t to be enough of a shock to the Idea City body. They need more new, inspiring VPs, a total refresh in the creative department (Taylor may help towards that end), a shuffling of the management and processes… Hmm… what else? Oh, Greed, Sex has got to do something about the morale of their current employees. It’s beyond low. It’s subterranean.

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“Black People Are Not Dark-Skinned White People.”

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“Black people are not dark-skinned white people.” Jay-Z could get behind that statement. It could be the mantra for his new agency with Steve Stoute.

That’s a phrase coined by Thomas J. Burrell who was inducted into the Advertising Hall Of Fame in 2004 when he stepped down from running his namesake agency. Thomas set out to create an advertising firm that took on big business’ idea of black culture. Burrell, started out his career in the mailroom of Chicago’s Wade Advertising and made his way up the ladder. He then bounced to Leo Burnett, Foote, Cone & Belding’s London’s office and finally, Needham, Harper & Steers. In 1971, he formed Burrell Communications that now held such clients as McDonalds, Jack Daniel’s, and Coca-Cola. In June 1997, Burrell got Publicis S.A. to a 49 percent stake in his shop.

You can watch Burrell’s highlight reel here.

Applause: HBO’s New Ads Via BBDO

Good. So very good. Cheers to BBDO, director Sam Mendes and HBO for going there.
HBO seems to always go there. The channel has also launched a YouTube channel, which features full-length episodes of struggling programs such as “In Treatment,” which need to build audiences and promo clips from “Flight of the Conchords,” “The Wire,” and others hits fit for the demo. Sweet.

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