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Archives: May 2010

Nike ‘Write the Future’ Sets Viral Record

According to AdAge, Nike broke its own viral record with W+K’s “Write the Future” spot, garnering a record for the biggest audience in the first week of a campaign with 7.8 million views. Here it is, once more with feeling, folks.

More: “Nike Turns London into a Gameboard for Running Promo

Thursday Odds and Ends

-Google’s Pac-Man redux cost 4.82 million hours. link

-Paris-based Patrick Jean, who directed “Pixels”, joined the roster of Digital Domain prodco Mothership.

-iPad + Velcro = Perfect Harmony. link

-NBC Universal’s Integrated Sales Marketing team named Crispin alum Andrew Ault as VP/ECD of their internal creative agency.

-Apple is the #2 e-retailer in the U.S. link

-Taco Bell is set to invade England. link

-Can Twitter’s self-promotion turn profit? link

-Southwest rejects “racy: body-scanning ad. link

More: “Wednesday Odds and Ends

The Clios: John Michael Higgins Bombed Like Saddam

I have to give credit to host John Michael Higgins–he of Best in Show, DirecTV commercial fame–for trying (jeezus, what a stuffy room), but after a steak and potatoes dinner and ears/eyes open wide, the guy connected like Tyson on Buster Douglas. I truly feel sorry for the talented bloke; not sure if Bruce Vilanch wrote his jokes, but holy christ, I’ve seen a worse reception for Jesus in a Mel Gibson movie (*is this thing on?).

Anyhoo, TBWA\Hunt\Lascaris was a big winner, picking up a Clio Gold for “The Trillion Dollar Billboard” for The Zimbabwean Newspaper. See you at the interactive awards tonight! Full list after the jump..

More: “Clio Cuts the Fat for 51st Awards Show

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Duffey Petrosky Named Lead Agency on Chrysler Small Business, Etc.

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The Chrysler news keeps on coming as Farmington Hills, Michigan-based agency Duffy Petrosky has been named AOR on the small business, fleet operations, certified pre-owned vehicles and the Affinity Program. In a statement, Joe Petrosky, Duffey Petrosky Agency partner and manager, says, “We have a strong management team that is very experienced in the automotive sector. With the addition of this business with Chrysler we are able to expand and invest in our relationship with the client through adding additional talent to our team.”

The agency expects to add 12 to 15 new employees this year, according to the Oakland Press.

More: “Breaking: Chrysler Shifts 2011 Jeep Grand Cherokee Launch Duties to Wieden

G2′s Elevates Michael Dennelly to Director Digital Strategy

helpwantedman.gifWell here’s some neutral news from G2 &#151 they’ve elevated Michael Dennelly to director, digital strategy, across the entire G2 North American network. Before that he spent five years as lead strategic planner for the relationship marketing practive of G2 USA.

More:G2, Marty Laiks to Part Ways

If Only There Was a Way to Get Consumer to Literally Eat Our Brand

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Tell the boys in copy we’ve done it. We’ve developed the perfect advertisement.

Via USA Today

More:Pizza to Remain Part of ‘The Hut’

Kenji Summers Digs Into DUMBO With the Nerdies* in Charge

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The Digital District is having their monthly meet-up tonight, making the timing of this Huffington Post article on the subject perfect. You already know what the Digital District is (since we told you about it in late January). And the CMOs know about it too, thanks to the Wall Street Journal. Planning up-and-comer Kenji Summers has rounded out the coverage with a HuffPo piece that digs into co-founder Andrew Zarick* (The Jar Group) and Digital Dumbo co-chair Kaitlin Villanova‘s (Carrot Creative) roles.

Zarick: “Honestly when it started we never thought it would be this big this soon so given how many people want to be involved in the event and especially Kaitlin stepping up we have had conversations about turning this into a nonprofit and giving back to the community not just necessarily this community but even the digital community as a whole. We are still planning how we want to go about that process, we need to get the infrastructure in place to have that happen. We just recently acquired DigitalDumbo.com so we’re gonna launch that soon hopefully (DigitalDumbo.com is launched as of press time).”

Click here for more on this nerderrific bunch.

Update: I’m reminded that we were not the first to cover the Digital District. Kelly Samardak from MediaPost was all over it before things were official.

*Nerds = cool
**Must…resist…Battlestar Balactica reference…

More:Dear Advertising, We’re Moving This B*tch to Brooklyn, Love Digital

How to Turn Off Facebook

no-facebook.jpgNick O’Neill from our sibling site AllFacebook.com lays out Facebook’s new “opt-out” feature and how to turn off your personal Facebook page. You’ve probably thought about doing it and now the social networking site has made it easier. But will people opt out of the world’s most social space? Read about it, here.

More:Advertisers Can Get PII From MySpace, Facebook

Thursday Morning Stir

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- All the companies that would have been hurt by Twitter’s ad network rules are playing nice. link

-Apparently, King Kong has played Dodger Stadium. link

-Every relationship has its own pace. Don’t take it too fast. link

-Accenture needs some new creative. Get on it. link

-Want to “turn off” your Facebook feed? Here’s how. link

-AT&T’s latest spot is in some twubble. link

-The business saw it’s first gains in two years. Congrats! link

Jon Bond: “In the current model the top talent are underpaid and the bottom people are overpaid.”

jb2.pngLast week we learned that KBSP co-founder John Bond, who left the agency earlier this year, has become an investor and strategic partner at crowdshop Victors & Spoils. Bond and V&S co-founder (and former journalist) John Winsor have (naturally) been discussing the business, and Winsor wrote up a bit of his new partner’s thoughts. Here’s a snippet. Warning, it may make you lower-end people throw up a little.

Question: How will increasing client demand for higher quality at a fair price impact the current size and scope of agencies?

Bond: In the current model the top talent are underpaid and the bottom people are overpaid. That is true commoditization. FTEs are commoditizers because they reward hours versus results and talent, which isn’t advertising &#151 it’s the post office! If we want to regain the top talent we’ve lost, we need to take a tip from Hollywood and make the rewards of stardom spectacular.

I know what you’re thinking, but what Bond is saying is that advertising should be a meritocracy. This idea has been discussed for years &#151 some stating that the entire industry should be merit based. Would it work? Who knows. Click here to read the rest.

More:Buying Brand Keywords Through Google Legal in EU

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