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Archives: June 2010

IHOP Shifts Account Back to McCann LA


IHOP has returned creative duties to McCann LA, which was originally responsible for the diner chain’s account from 2002 to 2007 and came up with the “Come hungry. Leave happy.” tagline in the process.

Effective July 1, McCann LA will guide brand strategy and broadcast creative for the brand, while UM will continue to handle IHOP’s media planning and buying. IHOP was previously handled by VitroRobertson, which won the then-$80 million ad account in December 2007.

In a statement, IHOP president Jean Birch says, “We’ve had a successful history with McCann over the years, and saw both creative and business opportunities in having IHOP creative and media managed within McCann Worldgroup. We look forward to a productive partnership.”

More: “McCann Brings On Strategic Planning Help in LA, Detroit

Michigan Candidate Inspired by Team Detroit’s Ford Ad? Just Maybe

It’s been a while since we’ve done a ripoff-themed post since our spies’ cries of unoriginality can sometimes be a stretch when we compare and contrast (not to mention the people who will then complain that the ripped off ad we’re discussing is a cliche itself, was done better 10 years before, blah, blah).

But what the hell, let’s roll the dice and take a gander at the similarities between this ad for Mike Cox, who’s running for governor of Michigan, and a 2009 Ford F-150 ad brought to us by Team Detroit. Why didn’t Cox just get it over with and hire Denis Leary to handle woiceover while he was at it?

More: “Can You Spot the Ripoff? BBDO vs. MARC

Robinho Takes Center Stage in Latest ‘Write the Future’ Ad

W+K and Nike continue to ride the “Write the Future” wave (which makes us wonder how long of a shelf life this campaign will have beyond the World Cup) with this spot that started airing last night during Brazil’s 3-0 ass-whooping of Chile.

A timely media buy considering this particular ad features Brazil star Robinho, whose future could include sainthood and a giant, imposing float at Carnivale if all goes well in present-day.

More: “W+K Puts the ‘Future’ in Your Hands. God Help Us

Tuesday Odds and Ends

-Sources are saying that the iPhone is coming to Verizon as early as this coming January. link

-Draftfcb Chicago hired Sarah Montague as SVP, group management director on the VW account. link

-Bummer. Hulu’s new $10 subscription service will still come with ads. link

-Fast Company cover Tool of North America’s “Touching Stories” interactive films for the iPad (above). link

-GroupM is predicting a 3.5 percent global ad spending increase this year. link

-Mullen shot new videos for Olympus. link

-’David After Dentist’s family raked in $150K thanks to their viral hit. link

-Google is ramping up tests of a new CPA online ad model. link

-”The Real Men & Women of Madison Avenue” exhibit takes place in San Fran tomorrow at the Academy of Art University.

More: “Monday Odds and Ends

Dove Has Unrealistic Casting Requirements for Their “Real Beauty” Campaign


Dove is not claiming responsibility for a Craigslist ad than ran in New York calling for models that were both “real women” who also “must have flawless skin, no tattoos or scars.”

The Craigslist ad caused some controversy when gossip site Jezebel caught it over the weekend. But, Dove claimed today that the ad was not approved by the company itself, telling StyleList, “Unfortunately, this casting notice was not approved by the brand or agency team and did not reflect the spirit of the brand team’s vision. We appreciate that this has been brought to our attention, and we are taking the necessary steps to prevent this from happening in the future. We believe our images demonstrate that real beauty comes in many shapes, sizes, colors and ages and we remain committed to featuring realistic and attainable images of beauty in all our advertising.”

True, some past “Real Beauty” ads have featured tattooed women, but there haven’t been any that featured either the very overweight or the very skinny. People come in all shapes and sizes, and while many fall somewhere in the middle, not all do. As for scars? Well, they’re pretty anti-soap, right? It’s not like cosmetic companies have lied in the past, right?

More:“Dove’s Touch Up Is Not So Touching”

C-K Alums-Turned-Authors Still Believe in Selling Power of Gorillas

Ad folks have had some peculiar side projects over the years and this collaboration between HL2 Seattle copywriter Andrew Gall and M&C Saatchi art director Vince Soliven is really no different.

The pair, who used to work together at Cramer-Krasselt in Chicago, recently released a comic book of sorts called Everything is Better with a Gorilla, and to prove the point of their title, Gall and Soliven have resorted to dressing up as one and acting out scenes from the book in a series of YouTube teasers.

We’re not sure where they’re really going with this whole, um, pet project, but maybe they do have a point with the name of it. Just ask Fallon. More gorilla nonsense after the jump.

More: “BBH Creatives Turn Asher Roth’s Life into an AR Site

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Adrian Grenier Really Thinks He’s Aquaman

Well, not exactly, but it’s just fun to tie this new PSA for Oceana and the season 2 story arc of his Entourage character Vinnie Chase together (so meta). Regardless, pretty boy Grenier dives underwater and urges us to save the world’s bluefin tuna in this ad, which was directed by Klaus Obermeyer of Aero Films and was scored by Nylon Studios.

More: “Virginia Tackles Corporate Greed in Oddball Anti-Smoking PSA

British Chancellor Pleads for WPP’s Return to the U.K.


It’s been nearly two years since changes to the British “tax regime” forced Sir Martin Sorrell and WPP to pack up and move shop from London to Dublin, but now George Osborne, the recently installed Chancellor of the Exchequer for the UK, is personally reaching out to Sorrell and pleading for the advertising umbrella firm to return home.

According to Brand Republic, WPP’s move to Ireland, which the company had been considering since April 2008, has saved them around $75 million to date and reduced their effective tax rate by nearly 8 percent from 2008-2009.

Still, the report this morning states Osborne and the newly appointed government are looking to sweeten the deal for UK companies to return home, where the corporate tax rate is more than twice that of Ireland’s. Now that he’s done calling the ad industry out for wanting to cash in on the social web, maybe Sir Martin has some more time to contemplate WPP’s potential move. Though with British corporate tax form in its nascent stages, who knows how the hell long that will take.

More: “An Interview with Sir Martin Sorrell

Geico Introduces Honesty, Badassery to Ongoing ‘Rhetorical’ Campaign

That slick, well-dressed dude from The Brothers McMullen continues to ask the rhetorical questions in Martin Agency’s next round of Geico ads, this time using two pretty disparate characters from two different eras. First up is Abe Lincoln, whose honesty knows no bounds and a PG-13 version of Full Metal Jacket’s R. Lee Ermey (below), who we know would never have used the word “jackwagon” to dress down and berate Vincent D’Onofrio’s character in Stanley Kubrick’s classic.

Still, Charlie Daniels’ frenetic fiddling and the Waltons’ tedious goodnights were getting a bit stale so it’s about time they refreshed things.

via MTLB

More: “Geico Brings Out the G ‘n R Fan in Warren Buffett

Quarantined Rapper Released, Eyes Social Media Guru Post

After six months spent in quarantine in a Sydney hospital room thanks to a particularly stubborn strain of TB, Christian van Vuuren has been given the green light this week to leave and enjoy regular life once again.

A former outdoor ad salesman who dubbed himself the “fully sick rapper” while in isolation, van Vuuren became a social media darling this year thanks in large part to his YouTube page that featured a dozen or so clips (1.7 million views and counting) of him playing MC and offering some insight into his experience. So naturally, now that he’s finally allowed to breathe fresh air again, van Vuuren is not only contemplating a possible return to his ad sales gig (as well as female contact, of course), but helping brands flesh out their social media strategies.

If we go by a primer on social media written by a certain former editor earlier this year whose last name sounds oddly similar to Van Vuuren’s, the man may fit the mold of a real social media “expert.” But while he’s only considering the idea at this point, the online rapper has undoubtedly become somewhat of a brand this year who’s not just posturing for the sake of some laughs and inspiration, but is also hoping to eventually monetize his content and launch a web series all while raising money for causes like Medicins Sans Frontieres.
Now give us a minute while we figure out the value of Van Vuuren’s 21,000 Facebook fans.

via Sydney Morning Herald

More: “Social Media Not a ‘Marketing Play’ for Starbucks