We’ve received multiple tips over the past few days that three digital creatives at TBWA\Chiat\Day LA who worked on the Infiniti account have left the agency. From what sources tell us, senior interactive AD Kirk Williams, senior copywriter Eric Haugen and AD Jose Eslinger have called it quits. Word is that Williams (right), who had been with Chiat for two years, is headed to Saatchi & Saatchi. We’ve contacted two of the parties involved (allegedly) but have yet to hear back, but reliable spies say it’s so.
Archives: October 2010
We’ve received confirmation from Deutsch LA that Kevin Butler–no, not the fictional Playstation pitchman–has left the agency. Butler was a senior writer on HTC’s “You” campaign, which launched just around this time last year. While Deutsch couldn’t confirm where he’s headed, sources are telling us that he’s going to TBWA\Media Arts Lab to work on the Apple business.
If that weren’t enough, we received a link to this website that’s apparently Butler’s where he’s published a bunch of old, scribbled ideas while he was at Deutsch, where he spent 4 1/2 years. Does someone have some ‘splaining to do?
-Isotoner introduces smarTouch gloves. Wait, where’s Dan Marino?
-WPP invested $5 million in Facebook management system, Buddy Media. link
-Definition6 launched Def6Video, a website dedicated to the agency’s video and audio production and post-production operations in its New York City office. link
-Political candidates roll out the children in their final campaign pitches. link
-Best Buy employees now resort to posting ads on Craigslist. link
Victors & Spoils has just announced a new brief in its Squirrel Fight for Oakley. The assignment is to create a disruptive and provocative script for video content under 2 mins. Oakley is prepared to buy and greenlight five scripts from this contest – at $4,000 per script. That’s like 2 months rent in NYC, people!
Evan Fry, the man himself, has this to say about the brief:
“Here at V&S we’re huge fans of Oakley. And John’s been connected to their CMO Scott Bowers for a long time. So this is an assignment we’re really happy to be helping shape up for those guys. The ask is awesome: Because Oakley means so many different things to so many different people, due to its diverse product offering and history and multiple-segment relevance – etc – let’s let a diverse group of folks take a crack at conjuring up provocative, relevant, disruptive video content that has what it takes to hopefully maybe even ‘go viral.’ And we’re here to help shepherd the ideas along and make sure Oakley get to pick from a wide range of awesome scripts. Then hopefully produce four or five. So this is truly a pet project and we couldn’t be more psyched to get some stuff made for some great creatives and for a killer brand.”
-It had to come to this. Cablevision customers file $450 million lawsuit over Fox blackout. link
-NYC’s anti-smoking campaign: Apparently working! *cough* link
-Katy Perry makes us all say meow with her new perfume ad (above). link
-Gravity, or the shop formerly known as RhinoFX, opened a West Coast office in Santa Monica. link
-Kellogg’s appointed Glue Isobar to handle its pan-Euro digital ad duties. link
-CBS is seeking sponsors for its broadcast of 3D sporting events. link
-Method just published the seventh piece in its 10×10 series. link
-Sunglass Hut is looking for a “fabulous” blogger, who could earn $100K. link
-NYC will play host to @BrandsConf, which will explore the “humanization of brands.” link
Now that they’re done with their Alaska experiment, San Fran-based shop Pereira & O’Dell is back to ramping up staff as they’ve announced that Jonathan Woytek is joining as interactive creative director. In the process, Woytek will be teaming up with Shu Lai, across all digital creative with a focus on “people-centric innovation”, whatever that means. His portfolio includes work from Microsoft, Intel, HP, Tom’s Shoes, and Boys and Girls Clubs of America. PJ Pereira, namesake and CCO of Pereira & O’Dell, has an interesting description of Woytek, saying in his statement, “Jonathan is a utilitopian. He envisions an idealistic world where design solves the problem for a client and a successful platform is driven by the customer.”
Here’s the thing, in all my years of working on the creative side, I have yet to have a positive experience when someone from a UX background makes the jump to CD. Most of the time, the new guy puts way too much focus on the logistical back end stuff vs. the big idea. From Woytek’s LinkedIn profile though, he seems to have many fans, so we hope for his sake that he really is legit when it comes to good work. It also helps that under his list of “professional goals” he cites “make great work” as his only goal. Whatevs, congratulations to P & O (ya like that acronym?) on scoring this UX veteran.
This DIRECTV spot from Grey NYC aired during the World Series, and I’ve gotta say, I actually dig it. Granted, if commercials were real, I’d totally sue if shit was flying through my walls. However, if this technology worked for my porn channels, I wouldn’t mind if stuff erm, ya, nevermind.
TiVo already uses this technology, but I guess by giving it an acronym like “MRV” (Multi-Room Viewing), the satellite brand thinks that they’re doing something first. Whatever. The commercial’s cool, so I kinda don’t care.
It’s been about a decade since Toyota launched their electric hybrid car, the Prius, worldwide. So, give Chevrolet credit for picking up on the idea and realizing that, “Hey, pretty much every other major car company has a hybrid electric vehicle. We should probably build one too.”
Enter the new Chevy Volt and its “Runs Deep” campaign done by the good folks at Goodby. Premiering during the World Series last night (Giants won FYI), the TV spot already has the audience Chevy needs to sell tons of earth-friendly cars stamped with an American seal of approval. The only problem is that ads like “Anthem” shown above might be too subtle for anyone to notice…at all. Unless, of course, you’re just a fan of Freelance Whales (and you should be).
Now, no one’s asking voiceover guy Tim Allen to overwhelm GM and Chevy with his trademark Home Improvement “man-grunt” noises. And, admittedly, the creatives as Goodby are much better at what they do than most, that being clean-cut simplicity. But, if you’re making a commercial about the “American Way” airing during “America’s Favorite Pastime,” why not use a bit more patriotic imagery? If your electric car is the kind that actually plugs into an outlet, why not show that onscreen for more than half a second so people can see what you’re doing? Also, if your car can run solely on an electric charge for 40 miles, more than 75 percent of the country’s daily commute, wouldn’t you include something about that other than some fine print at the bottom of your ad or mentioning “really far”? Maybe I just don’t understand why Chevy’s trying to sell spontaneity to the kind of people who are counted on to watch the World Series every year.
Credits after the jump. Read more
JWT announced that James Cooper has joined the agency’s New York office as chief creative innovation officer. Cooper, who we now recognize from Matt O’Rourke‘s going away party (blatant shout-out), arrives from Saatchi & Saatchi, where he spent the past the past 18 months as a integrated creative director and led campaigns including JCPenney’s “Return to the Doghouse” and Wheaties’ “The Most Valuable Tweeter.”
Prior to Saatchi, Cooper spent nearly three years as a CD at Dare, London (where he helped the shop win “Digital Agency of the Decade” nods from Campaign), and was a creative partner at Anomaly for a brief while. In addition to Cooper, JWT’s North American CEO and worldwide digital director David Eastman announced that Beth Waxman-Arteta and Iris Worldwide alum John Baker will take on the roles of co-presidents of client services at JWT, effective Nov. 1.
Update: According to a source familiar with the matter, Graf’s departure definitely had an impact on staff as we’ve been told that Dan Kelleher, CD on Miller and Alison Gragnano, CD on Gen Mills, both quit earlier this year. The pair were the two most senior creatives under new CCO Con Williamson, who we hear is a nice guy but has been put in a tough spot in the post-Graf era.
Saunders arrives from Minneapolis-based shop Campbell Mithun, where he worked as executive vice president, director of strategic planning. Prior to that, Saunders was at Leo Burnett in Toronto for 22 years (!), where he last served as SVP, managing partner, planning director. Now that’s what you call tenure.
Leonard says in a statement, “After an extensive international search, we believe Lance is the ideal choice to bolster the agency’s strategic planning expertise and lead our Vancouver operation, his innovative thinking and drive to uncover insights that inspire breakthrough ideas will significantly increase our muscle in strategic planning.”
In his new role, Saunders will be responsible for people development, creative product and new business development as well as providing his strategic planning expertise to many top brands across several categories, including tourism, packaged goods, retail, financial services, beverage and telecommunications.